LUSH India has officially arrived with the launch of its online store, offering handmade, cruelty-free beauty products and planning retail expansion through its partnership with Bilberry Brands.
Global cosmetics brand LUSH has officially launched in the Indian market with the debut of its online store, Lush.in, marking its entry into the country’s expanding beauty and personal care market.
LUSH India operations are being led through a strategic licence agreement with Bengaluru-based Bilberry Brands India Private Limited. The partnership will initially focus on a direct-to-consumer (D2C) model, with plans to introduce offline retail stores across key markets in the coming months.
Product availability at LUSH India
Indian consumers will now have access to LUSH’s full portfolio including skincare, haircare, bath and body products, and fragrance. Core global bestsellers such as:
- Fresh face masks
- Solid shampoo bars
- Bath bombs
- Seasonal limited editions
will be available for nationwide delivery.
Brand philosophy
All LUSH products follow its signature handmade, cruelty-free and freshness-first approach. Each item includes a label indicating who made it, the manufacturing date, and the use-by-date recommendation.
From the leadership desk
LUSH Co-Founder Rowena Bird said, “We are absolutely thrilled to be re-opening in India with the launch of Lush.in and a physical store soon. It feels wonderful to arrive right in time for the year-end festivities and celebrations. We are excited to be able to offer our customers in India fresh handmade cosmetics again.”
Vishal Anand, Founder and CEO of Bilberry Brands India Private Limited, added, “LUSH has always stood for more than just cosmetics; it’s about crafting experiences, advocating for change, and making sustainability genuinely accessible. We look forward to delivering the authentic LUSH experience that is consistent worldwide, while thoughtfully embracing local relevance. We’re also excited to build a strong community of LUSH fans in India who share our values and love for fresh, effective, and fun products.”