After five years of personal testing, Martha Stewart unveils Elm Biosciences, co-created with dermatologist Dr Dhaval Bhanusali. As the brand is all set to launch on September 17, read along to know more about it.
Lifestyle entrepreneur Martha Stewart, 84, has officially stepped into the world of skincare with the launch of Elm Biosciences. Stewart has co-created the venture with board-certified dermatologist Dr Dhaval Bhanusali. After five years of personal product testing and research, Stewart announced the launch on 4th August, positioning the brand as a clinically-backed solution to ageing skin.
The science behind Elm Biosciences
Elm Biosciences functions around a dual-pathway system. It’s a concept that tackles both internal and external factors of skin ageing. This approach aims to simplify everyday beauty routines while ensuring powerful, proven results. According to the brand, the formulas merge scientific precision with daily usability, making skincare less about complication and more about effectiveness.
Martha Stewart’s personal journey
Sharing her experience, Stewart revealed she has been faithfully using the products for years, across every stage of development. “I set out years ago to take care of my skin. Along the way, I met Dr Bhanusali, and together we created a line unlike any other. I must say, I’m extremely pleased with the results,” she said.
The launch lineup
Elm Biosciences will make its debut on September 17, 2025, with two hero products:
- A30 Elemental Serum: A concentrated, science-led treatment that aims to target visible signs of ageing.
- Inner Dose – The Daily Skin Supplement: A companion product supporting skin longevity from within.
Together, these products reflect the brand’s belief that one can achieve true skin through both topical care and inner nourishment.
Redefining ageing with intention
Positioning itself as more than just skincare, Elm Biosciences encourages consumers to view ageing through the lens of longevity and intentionality. The brand’s Instagram describes it as “a breakthrough system to support skin longevity and redefine what it means to age with intention.”
With Stewart’s influence, Dr Bhanusali’s expertise, and five years of behind-the-scenes development, Elm Biosciences is ready to make a confident mark in the competitive world of skincare.