Mary Kay Inc., a brand in direct selling and skin innovation, has introduced its AI Foundation Finder. It is an intuitive mobile technology that helps consumers instantly discover their perfect foundation match. Read along to learn more.
Mary Kay’s AI Foundation Finder transforms shade matching with science-driven precision and inclusivity. A true industry-first, it empowers consultants and customers worldwide. It is redefining personalisation in beauty while reinforcing Mary Kay’s leadership in innovation, direct selling, and skin care excellence.
AI meets inclusivity
Unlike typical tools, this AI-driven solution leverages a scientifically developed scale that reflects the true diversity of human skin tones. The tool scans the face via a smartphone camera. It captures skin tone and recommends the closest Mary Kay shade based on RGB values.
Exclusively innovative
Mary Kay holds exclusive rights to this tool, marking a disruptive milestone in the direct selling industry. It empowers independent beauty consultants to guide customers seamlessly.
From the leadership desk
“AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond,” said Dr. Lucy Gildea, Mary Kay’s Chief Brand and Scientific Officer. “We are pioneering AI shade matching globally, helping consumers meet their foundation match within the diverse range of foundation finishes in the Mary Kay Flawless Face portfolio. Embracing beauty tech marks a unique opportunity to elevate the category and cultivate our next-generation beauty community.”
“The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalized beauty,” said James Whatley, Mary Kay’s Chief Information Officer. “By leveraging an exclusive AI technology in the Direct Selling channel, we’re able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world.”