Maybelline New York partners with Snapchat to launch MNY Look Studio. It’s an AR-powered beauty experience celebrating India’s festive spirit. As it offers personalised makeup looks, skin-tone analysis, and culturally inspired styles, read along to learn more.
Maybelline New York has teamed up with Snapchat to unveil MNY Look Studio. It is an AR-driven beauty experience especially for India’s festive season. The platform invites users to explore makeup styles and experiment with looks. It also allows them to discover Maybelline products tailored to their personality. The feature merges innovation with artistry.
Your virtual makeup artist
Developed by Snapchat’s in-house innovation team, the MNY Look Studio acts as a personal makeup artist in your pocket. It lets users design, save, and share customised beauty looks inspired by India’s vibrant festive calendar, from Navratri to Diwali and Pujo. The feature brings together technology, culture, and creativity. It also makes the beauty experiences more interactive, inclusive, and personalised
Features that redefine digital beauty
The AR experience showcases four festive looks inspired by Indian traditions, including Diwali, Temple look, Navratri, and Pujo traditions. A Personalised Colour Analysis tool detects skin undertones to recommend the most flattering shades, while a Simplified Interface ensures easy navigation for all users.
Continuously evolving experience
The MNY Look Studio will continue to evolve beyond its festive debut. The new looks will keep rolling out through October to keep the experience fresh and relevant.
“Think of MNY Look Studio as your personal pro makeup artist,” the brand shared, emphasising its vision to make beauty exploration more inclusive, interactive, and reflective of India’s cultural vibrancy.
From the leadership desk
Jessica Rode, General Manager, Maybelline New York, India:
“With the launch of Maybelline Look Studio, we’re excited to bring a unique, interactive way for Indian consumers to explore makeup. “Snapchat is recognised as a prominent player in the global AR space, with a strong engagement among Gen Z audiences in India. Partnering with them allows us to meet our consumers where they are, with innovation that’s fun, immersive, and culturally relevant.”
Resh Sidhu, Global Director of Snap AR Developer Marketing & Branded Innovation at Snap Inc.:
“At Snap, we’re focused on how AR and AI can deliver real utility in people’s lives. Partnering with Maybelline New York for Look Studio shows how technology and creativity can work together to make beauty more useful, accessible, and personalised while still being fun.”