MK Professional USA and SJP brand of salons by Savio John Pereira announced a strategic partnership to advance Peptide haircare.
Savio John Pereira is the most sought-after celebrity stylist. He has announced a strategic partnership between his salon SJP brand and MK Professional USA. MK developed a groundbreaking product called BONT-X, aimed at promoting peptide hair care through the partnership.
The beauty industry expects the Gen Next BONTX treatment to revolutionize the hair-botox trend through the first-of-its-kind partnership. BONT-X is a deep conditioning treatment for heat, pollution and chemically damaged hair. A combination of innovative plant-based ingredients such as rice protein, Shea butter, and Pracaxi oil delivers it. The patented Bont-L- Peptide helps in filling up hair fibres thus rendering volume to your hair.
This makes BONT-X different from all the cluttered hair care treatments like Keratin, Cysteine and other smoothening straightening brands. Another major differentiating factor would be the customisability of the treatment to render your hair the original texture of curls/waves. Or to make it relaxed and straight which is unheard of in the industry.
Speaking of how hair botox treatment has become the talk of the town, Rajesh D’Souza, Director, MK Professional remarked, “Hair Botox has become the largest global trend seen across all premium salons in the world and is the healthier alternative vs all keratin, smoothening and straightening treatments. He also said that the product is “a celebrity favourite which restores hair health and rejuvenates dry damaged hair.”
“MK Professional is a pioneer in hair restoration treatments,” he added. “MK Professional products are a favourite amongst customers & hair stylist as all our products are formaldehyde free with the sole objective being consumers and stylists health. The product range is built on innovation and combinations of natural ingredients ensuring that hair texture is restored to its youthful glory!”
Further sharing details on MK products, Rajesh added, “MK products are suitable for all hair types. Based on the health of the hair our team recommends the best product from the Range. We are partnering with SJP to launch MK Bontx a next gen hair botox with an exotic & innovative mix of plant based ingredients (rice protein, Shea butter & Pracaxi oil) and peptide fillers which not only gives volume to your hair but also transforms highly damaged and frizzy hair leaving it soft smooth & shiny!”
MK Professional believes in putting the consumer as well as the stylist on the pedestal. Hence all its products are completely free from formaldehyde and its derivatives. All its retail range of products are sulphate and paraben free accentuating our treatment benefits. The new partnership between SJP and MK Professional promises to drive innovation and healthy hair care for the consumers.
And at the same time being responsible towards the environment and health of our stylists. In short, this partnership is all about the best in the business coming together to deliver the best product, consumer experience and service. If you are in Mumbai and want to try out the new BONTX experience, the only destination would be SJP salons in Mumbai!