The US-based beauty brand, Moira Beauty has now launched on Nykaa. Ekta Cosmetics first launched Moira in India in 2022. Now the company has partnered with Nykaa to increase the brand’s reach in the Indian market through a retail channel.
Founded in 2015, in LA, USA Moira Beauty is famous for its luxurious textures, vibrant shades and superior application. In a partnership with Ekta Cosmetics, Moira Beauty came to India in June 2022. The brand launched in India with a wide array of cosmetics collections. Moira;s vision was “to be the driving force of the makeup industry enabling each user to awaken the inner beauty that already exists.”
As the next step, Ekta Cosmetics recently partnered with Nykaa to increase the impact of Moira Beauty’s presence in India. This decision comes in view of Moira Beauty’s positive reception among Indian consumers. Nykaa is one of India’s leading omnichannel beauty and lifestyle retailers. Hence, it makes it an ideal platform for Moira’s introduction.
The collaboration between Ekta Cosmetics and Nykaa marks a pivotal moment for Moira Beauty in India. The move will expand Moira’s market reach and also reinforce its position in India’s competitive retail landscape. With Nykaa’s broad audience and reputation for excellence, the beauty brand is likely to attract enthusiasts nationwide.
Partnering with Nykaa is a strategic move for the brand, aligning with its goal to provide innovative beauty solutions to Indian consumers. As Moira prepares for this new venture with Nykaa, it anticipates sustained success as well as growth in the Indian retail environment.
Ravi Mittal, MD of Ekta Cosmetics Ltd said, “We are thrilled about this collaboration as it will enable more customers to join the Moira family. Many have already experienced and loved our premium products and services, and Nykaa will further amplify the same. We are looking forward to growing even more in the Indian market.”