Leading filmmaker and producer, Karan Johar brings in a whole new wave of his signature style to the beauty industry. Often known as King of Pouts, Johar has recently launched a range of lipsticks called MyGlamm POUT with ten distinct shades. The range has been launched in collaboration with the beauty and makeup brand MyGlamm.
In collaboration with MyGlamm, Karan Johar launched POUT, a range of pigmented, plumping lipsticks. The MyGlamm POUT lipstick range offers lipsticks designed to provide users instant voluminous and glossy lips.
With the new range, Johar brings his unique flair and perspective to the beauty industry. The collection is seen not just as a set of lipsticks, but rather as a step towards celebrating one’s individuality and empowerment. Johar, with his long-standing will to craft something that holds testamentary to his belief that makeup is a form of self-expression, found MyGlamm as a partner who shared and agreed with this vision.
#WhenInDoubtPout With MyGlamm POUT Range
At the core of this lipstick range lies the campaign #WhenInDoubtPout. It’s a campaign that redefines the definition of pout. It further breaks the shackles of traditional norms that often take centre stage in the beauty world. The campaign encourages its users to put on a confident pout and face every challenging situation boldly. Hence, when in doubt, pout. Thereby, conveying a message of self-assuredness and embracing one’s unique beauty.
Karan Johar’s Vision With POUT
Johar stepped into the world of beauty to connect with people on a personal level. As he believes in the transformative power of makeup, he wanted to create a range that enhances a person’s self-esteem and also encourages them to be bold in expressing their true selves.
Filmmaker and producer Karan Johar says, “Beauty is an expression of individuality and confidence. With POUT, I wanted to create a collection that empowers everyone to embrace their unique beauty and make a statement with their lips.”
Johar recognises the crucial impact of social media, especially Instagram, in spotlighting beauty products. Highlighting the platform’s extensive reach, he expressed appreciation for the chance to introduce POUT to a broad audience. Furthermore, he alluded to POUT as the first instalment in a more extensive line of makeup products in the pipeline.
Courtesy Link: – https://www.cnbctv18.com/entertainment/filmmaker-producer-karan-johar-launches-pout-in-collaboration-with-myglamm-18515651.html