Luxury beauty enthusiasts in India have a reason to rejoice. NARS Cosmetics, the globally celebrated brand founded by makeup artist François Nars, makes its online debut with Nykaa. This exciting launch expands NARS’ retail presence in India. It makes its iconic products accessible both online and in select Nykaa stores.
NARS Cosmetics is famous worldwide for its bold artistry and high-performance products. The brand has some cult-favourites, like Orgasm Blush, Light Reflecting Foundation, and Radiant Creamy Concealer. With these and more, the brand has carved a niche for delivering timeless beauty staples. With its expansion in the Indian market via Nykaa, NARS aims to meet the growing demand for premium beauty products. It further aims to empower Indian consumers to embrace their unique style.
Sanjay Sharma, India Country Head, Shiseido Group
This partnership marks a significant milestone for NARS in India, as emphasised by Sanjay Sharma, India Country Head, Shiseido Group. “Partnering with Nykaa marks a significant milestone for NARS in India as we continue to expand our reach and strengthen our presence in this dynamic market. This collaboration aligns with our vision of creating meaningful touchpoints for consumers, ensuring greater accessibility to our products and allowing them to discover, experience, and embrace NARS’ artistry-driven approach to beauty.” Sharma shared. “NARS has always been about empowering individuals to express themselves through artistry, and we believe this partnership will inspire and connect with an even broader audience of beauty enthusiasts across India.”
Anchit Nayar, Executive Director and CEO of Nykaa Beauty
Nykaa has a name for curating a wide array of top-tier beauty brands, is equally glad about the collaboration. Anchit Nayar, Executive Director and CEO of Nykaa Beauty, expresses his excitement. He says, “At Nykaa, we are committed to bringing the finest beauty brands that resonate with our consumers’ desires for innovation and excellence. NARS, known for its bold artistry and timeless products, is a brand we’ve long admired. We’re thrilled to introduce NARS to our platform, confident that it will inspire consumers to embrace their unique beauty and push the boundaries of self-expression.”
With this launch, Indian consumers can now explore and experience NARS’ artistry-driven approach to beauty. It further cements the brand’s position as a leading name in the luxury cosmetics market.