The bio-based permanent hair colour from Spain, Naturtint, is now available in India. With this move, the brand aims to bring an era of sustainable, health-conscious hair care to India.
Naturtint is a Spanish bio-based permanent hair colour brand by Phergal Laboratories. The brand is well-known for its sustainable practices and high-quality ingredients. Harnessing the power of natural ingredients, the brand offers permanent hair colour that’s radiant, and long-lasting, and prioritises hair health and the environment.
Naturtint is one of the first-ever hair dyes that received the Biobased Certification in Spain by USDA. Additionally, the products are cruelty-free and hold COSMOS ECOCERT certification. Naturtint product formulations boast 92% natural ingredients, including pure botanical oils and extracts. The products also feature a 79% bio-based formulation.
With easy-to-use, DIY hair colour kits, Naturtint allows users to achieve a high-quality, salon-like finish from the comfort of their homes. As the brand combines pure botanical oils and extracts with scientifically selected colourants, the resulting colour is vibrant, long-lasting, and also gentle.
As the Indian market is eager for eco-friendly as well as high-quality products, Naturtint marks a significant step towards offering sustainable beauty solutions. The brand has introduced 11 shades in India, including blacks, browns, reds, and blondes. Therefore, offering a variety of shades for various tastes and preferences.
Bimal Thakkar, CEO & Founder at Infinite Online Shopping Pvt Ltd states “We are delighted to pave the way for Naturtint in India. Naturtint is more than just a hair dye, it’s a commitment to sustainability and health.” He also expressed his excitement about bringing a natural and effective hair colour option to India.
The brand will be available on e-commerce platforms, such as Amazon, Flipkart, JioMart, and Nykaa. This will ensure easy access for consumers nationwide. Additionally, the brand will also be available in 35 offline beauty stores across Western India.
In the first quarter, Naturtint aims to adopt an aggressive growth strategy. Consequently, it aims to expand further into Gujarat, southern, and other major Indian cities. This strategic expansion aims to bring premium hair care solutions to a broader audience. Therefore, making sure that Indian consumers can easily achieve a preferred hair colour at their homes.