Nykaa has launched its much-anticipated digital beauty award, the Best in Beauty Awards. This initiative sets a new standard in the beauty world. The awards aim to recognise excellence, celebrate consumer trust, and foster innovation among global and homegrown brands.
Further Overview
Nykaa’s Best In Beauty Awards, starting this March, will be determined by customer voting. Winners will be unveiled following thorough jury deliberation by a panel of industry experts, influencers, and beauty professionals. The voting window will stay open for two months, featuring categories like Most Innovative Brand and Best New Launch. The best in make-up, skincare, hair and fragrance categories will also be rewarded.
Nykaa is introducing the Homegrown Hero Award, exclusively dedicated to recognising Indian beauty brands. The winning brand will receive Rs 1 crore worth of marketing assistance from Nykaa. That will further help in supporting the growth of local talent. The Beauty with Purpose category emphasises brands prioritising consumer safety and environmental sustainability.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, “We keep the consumers at the forefront of everything we do. In addition, these awards will recognise and represent their choice and give us an opportunity to honour the most loved, innovative, and contemporary Indian and international brands.”
He also added, “As thought leaders and pioneers of beauty in India for more than a decade, we have consistently introduced millions of Indians to the best of beauty from around the world. With a panel of esteemed jury members representing diverse perspectives, we are set to establish a new benchmark of excellence in the beauty industry.”