As the global skincare market grows, so do people’s expectations. With an increasing knowledge base, accessibility, and spending power, consumers demand nothing but the best. Undoubtedly, the popularity of medical-grade skincare is expanding rapidly. Making the best of consumer sentiments, Nykaa partners with Obagi Medical to bring world-class medical skincare to India.
In the past few years, as the skincare industry has grown and expanded, several innovative technologies, exceptional ingredients, and ardent testing have come into the picture. As people invest in skincare, they seek potent ingredients that deliver exceptional results. Each brand does its best to offer research-backed products made with technology and ingredients that truly make the cut. In the wake of the same, medical care skincare has found a place in many vanities across the globe. The question remains what makes medical skincare so special?
Medical skincare or dermatological skincare usually consists of products with higher or purer amounts of actives as compared to generic products. Furthermore, these are based on clinical research and go through intense tests and quality checks. Needless to say, they are often dermatologist-approved. These products, with their carefully curated mix of ingredients, target specific concerns and needs. And, since they undergo rigorous formulations and testing, they are more potent and deliver quicker and transformative results.
As people are now taking skincare much more seriously than they did a few years ago, medical-grade skincare is making its way into the mainstream. Such products have been around for years, so why is it that their popularity is suddenly growing? Now, more than ever, people have greater access to information. Be it the internet, studies, or through experts or dermatologists, enthusiasts make a lot more effort to learn about their skin and the ingredients that will work wonders for their concerns. This increasing awareness around the importance of potent skincare surely has led to the boom. Skincare enthusiasts today know when to use retinol, glycolic acid, or niacinamide, etc.; ingredients which came only through a prescription slip years ago. Tapping on the consumer zeal and preference towards medical-grade skincare, more and more brands have upped their game to provide potent products accessible to all.
Obagi Medical Comes To India
Recently, Obagi Medical, a globally renowned brand in medical-grade skincare solutions, has launched in India with Nykaa. The brand comes from the United States and has made a mark for its clinically proven products. The brand’s offering addresses various skin issues, such as ageing, uneven skin tone, hyperpigmentation, etc. With the launch of Obagi Medical, Nykaa reinforces its crucial role in bringing global dermatological skincare solutions to Indian markets.
Obagi Medical believes that healthy and radiant skin holds the power to empower individuals to face the world with confidence. With this principle as a guiding light, the brand is on a mission to make advanced skincare accessible to all.
The Debutant Range
For its debut in India, Obagi Medical has launched the following products:
Obagi Medical Daily Hydro-Drops Serum
Powered by the Isoplentix® Technology, this weightless serum gives the skin a boost of hydration and antioxidants. It makes the skin look radiant and refreshed. With pure forms of niacinamide, abyssinian oil, and hibiscus oil the serum also reduces fine lines and wrinkles.
Obagi Medical Retinol 1.0 Cream
Retinol 1.0 is a highly effective slow-release entrapped Retinol. It potently, yet gently promotes skin turnover. The cream helps even skin tone and minimises signs of skin ageing such as fine lines and wrinkles. It effectively resurfaces the skin, visibly reduces the appearance of fine lines and wrinkles, and promotes younger-looking skin, all while minimising irritation.
Obagi Medical Professional-C Serum
This vitamin C-packed serum reduces signs of ageing, improves skin texture, and revives dull skin. It makes the skin radiant and leaves behind a youthful glow. With the purest form of Vitamin C: L-ascorbic acid, it helps neutralise free radicals and diminish fine lines and wrinkles.
From the Leadership Desk
On the exclusive launch of Obagi Medical on Nykaa, said Anchit Nayar, Executive Director and CEO, Nykaa Beauty, “At Nykaa, we are constantly in search of bringing the highest quality and efficacious skincare brands to our consumers. With the medical-grade skincare solutions and over three decades of expertise, Obagi Medical is a brand we have been keen to partner with for years. Finally, we are thrilled to announce the beginning of this wonderful partnership and are confident that our consumers will benefit for years to come.”
Chris Driver, President, South Asia Pacific, Waldencast, said, “India is a dynamic market with increasing awareness of dermatological skincare. As the leading Physician Dispensed Skincare brand in the US; Obagi Medical is thrilled to bring 35 years of expertise to India through our partnership with Nykaa. Together, we aim to revolutionise skincare by offering medical-grade solutions tailored to diverse skin needs, empowering consumers with transformative results.”