Introducing O&O Beauty, a Make in India cosmetics brand. The brand offers a thoughtful range crafted with a perfect blend of luxury and conscientiousness. Here’s a quick glimpse of the brand with a vision of bridging the gap between International luxury brands and Indian beauty enthusiasts.
“One and Only” (O&O Beauty), is a make in India cosmetics brand that perfectly embodies the concept of being a woman’s ultimate one and only makeup product. Founded by three women Mansi Agrawal, Pallavi Sharaff and Sumedha Sharaff – who bring diverse perspectives from different phases of life. The brand caters to a wide range of audiences in their 20s, 30s, 40s, and beyond. With a mission to help women embrace their true beauty offering a unique blend of personal insights and experiences that resonate with women of all ages. Their approach to makeup is minimal, conscious, and premium, allowing your natural beauty to shine through.
O&O Beauty is a vegan and cruelty-free brand that formulates its products without the use of carmine and parabens. Furthermore, the brand commits to ethical practices and animal welfare. Thereby, it embodies the principles of conscious and compassionate beauty.
“At O&O Beauty, our vision is to bridge the gap between international luxury brands and Indian beauty enthusiasts by offering a range of thoughtfully crafted cosmetics that are made in India. We believe that makeup is not just about external appearance, but a powerful tool for self-expression and self-love. We also aspire to empower women to embrace their rarity and celebrate their individuality. Our products are designed to enhance both outer beauty and inner confidence, providing a perfect blend of luxury and conscientiousness”, says Mansi Agrawal, Co-Founder,O&O Beauty.
The products are all made of skin-loving ingredients suitable for Indian skin tones and different weather conditions. Jojoba oil, vitamins E & C, rosemary tea leaf extract, and also sweet almond oil are some of the ingredients. All these are suitable for Indian skin tones and also different weather conditions. The product range encompasses versatile blushes, nourishing serum lipsticks, radiant highlighter, eye shadow sticks, and glow blush. The range further has many more cosmetics which will accentuate the innate features of a person.
As a women-driven brand, O&O Beauty aims to uplift and embolden women from all walks of life. Furthermore, allowing them to unravel the mysteries surrounding makeup.
“At O&O Beauty, we recognise the transformative power of makeup with our goal being to demystify the world of beauty and make it accessible to every woman. We want to inspire women to feel confident and embrace their unique features because true beauty lies in self-acceptance and self-love.” mentions Pallavi Sharaff, Co-founder, O&O Beauty.
Sumedha Sharaff, Co-founder, O&O Beauty brings light on the brand’s Shades of Love initiative, which promotes menstrual equity. She shares, “Enabling women is at the core of O&O Beauty’s ethos. Through our shades of love initiative, we are dedicated to promoting menstrual equity by providing biodegradable sanitary napkins to students in rural areas. Our goal is to touch the lives of 20,000 individuals by 2024, fostering positive change and championing women’s empowerment. O&O Beauty is more than just a brand; it’s a movement that celebrates women’s resilience and advocates for meaningful impact”.
With O&O Beauty, you can join the movement that lets you celebrate your unique beauty, free from unrealistic standards. The brand strives to build a community that uplifts one another. And further recognizes makeup as a medium for self-expression and inner assurance. Let’s redefine the notion of beauty on our own terms. Let’s also embark on a journey of embracing your individuality as your own One and Only!
