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The India hair colour market is forecast to grow at a CARG of over 17 per cent until FY2026. Factors contributing to this growth would be increasing urbanisation, evolving lifestyles, growing trends in hair-highlights, and the rising market for salon services. Also, in recent times, salons have increased their focus on hair care even further, boosting customer confidence and willingness to opt for hair colours and related treatments. My recent conversations with industry experts have only echoed of how brands are now focusing on the hair colour business in India, as compared to earlier times. From the two prominent brands that would have ruled the industry, recent months have been witness to several launches. Evidently, fashion trends seem to be changing in the country, and while this is well reflecting in consumer demand, it is also encouraging companies to introduce innovative products in the market.

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