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In an industry that is highly dominated by the millennial women, this edition, we decided to unmask everything about men’s grooming. And, while we are enjoying the monsoons in India, it’s going to be raining men this edition for our readers.

Here’s your destination to gather insights about the growing market for men grooming, in not just India but across the globe. This men’s edition also delves into how the pandemic era has impacted consumer mind-sets and purchase patterns; and how e-commerce has majorly led to an increase in the male grooming products and appliances.

Informative, educative, and insightful is how I would summarise this edition. While you will read much about men grooming – skin, hair care, and beard management – also treat yourselves with top tips for business growth, and all that’s new in skin, hair, and spa and wellness.

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