The OPI x BARBIE Collection features nine limited edition Nail Lacquer shades, bridging reel and real-world partnership. Get ready to show off your nails with exclusive shimmers, glitters, and crème shades inspired by the new movie BARBIE!
OPI, the brand worldwide in Nail Color & Care, is making Barbiecore nails accessible from the comfort of your own dreamhouse. In collaboration with Warner Bros. and Mattel, the brand brings Barbie’s world to manicures nationwide. On 1st August 2023, the beauty brand will release a limited edition Nail Lacquer collection in India, inspired by Greta Gerwig’s upcoming “BARBIE” movie.
Speaking of the collaboration with BARBIE, Divyapreet Singh, Marketing Head – South Asia, Wella Company said, “We at OPI are thrilled to join forces with Warner Bros. and Mattel for this exclusive collaboration. OPI shares the core values of empowerment and inclusivity that Barbie represents. The use of color for self-expression knows no boundaries, mirroring the wearer’s limitless potential”.
He further added, “The pink aesthetic has become an iconic symbol in fashion and beauty, and the collection’s standout shade, Hi Barbie!, inspired by the upcoming film and already causing a buzz online, perfectly captures the essence of the popular Barbiecore trend. Offering a palette of nostalgic hues, the collection provides consumers with a delightful escape into a world of joyful colors.”
The limited-edition shades part of the OPI X BARBIE collection are named to channel the movie’s feel-good energy. Featuring four shades that include pinks in crème and metallic finishes, as well as a bold and saturated magenta color. In addition, there also will be three bright shades of lemon yellow, sky blue and a shimmery baby blue, and two glitter shades with iridescent silver and pink particles.
Shades that are a part of the collection include:
- Bon Voyage to Reality!: A nude pink crème;
- Every Night is Girls Night: An iridescent glitter shade;
- Best Day Ever: A pink glitter hue;
- Feel the Magic: A deep pink crème shade;
- Welcome to Barbie Land!: A shimmery pink color;
- Hi Barbie: A hot pink crème;
- Hi Ken!: A bright yellow crème;
- Yay Space!: A shimmery baby blue color; and
- My Job is Beach: A mid-tone blue crème.