Oxylife Salon Professional unveils two advanced facial kits under its Derma Essence Range, with a bold new campaign Skinsurance with Oxylife, led by Karan Johar. Read along to know more.
Dabur India’s skincare brand, Oxylife Salon Professional, has introduced two advanced facial treatment kits. The Intense Bright and Sensi-Care treatments come under its Derma Essence Range. Designed for salon use only, the kits promise dermatologist-inspired skincare. It delivers instant and long-lasting radiance by combining cutting-edge science with nature-powered ingredients . The new ranges merge skincare science and culture to champion confidence.
A campaign that turns heads: Skinsurance with Oxylife
To launch the range, Oxylife rolled out a high-impact, digital-first campaign titled Skinsurance with Oxylife. It is led by filmmaker and style icon Karan Johar. The campaign sparked viral chatter with playful rumours about Karan “insuring his face.” It ends only to have him reveal the twist in a confession-style video. “It’s not just any insurance. It’s Skinsurance—your radiance insured by Oxylife.”
Karan shares how the facial treatments leave his skin feeling “protected and well-cared-for,” highlighting how Oxylife instils confidence from within.
Targeted skincare for radiant results
The Intense Bright Facial Kit is formulated to tackle dullness and pigmentation. On the other hand, the Sensi-Care Kit is ideal for oily, acne-prone skin. With Skinsurance, Oxylife redefines beauty marketing by blending culture, science, and style. It proves that great skin isn’t just a trend, it’s a statement.
From the leadership desk
Abhishek Jugran, Executive Vice President, Marketing, Dabur India Ltd.:
“With the launch of our new range of Advanced Facial Treatment Kits under the Oxylife Salon Professional portfolio, we are strategically expanding our presence in the premium salon skincare segment. This launch reaffirms our commitment to offering dermatologist-inspired, professional-grade solutions tailored to modern skincare needs.”
“Karan Johar is the perfect face for our ‘Skinsurance with Oxylife’ campaign. His distinctive wit, flair, and cultural influence elevate this campaign beyond a traditional product launch – transforming it into a compelling narrative that sparks curiosity and fuels conversation. With this collaboration, Oxylife enters a bold new era of modern brand storytelling – where skincare meets storytelling, & innovation meets influence.”
Karan Johar:
“When I heard the word ‘Skinsurance’, I thought – now that’s my kind of insurance! Radiance is an asset, and it deserves full coverage. I had a fabulous time lending my face (and my drama) to a campaign that fuses skincare with storytelling – and a whole lot of radiance.”
Virat Khanna, Head, Skin Care, Dabur India Ltd.
“With the launch of our new Oxylife Salon Professional Facial Kits, the ‘Skinsurance with Oxylife’ campaign is set to redefine salon skincare by seamlessly blending high-performance products with culturally resonant storytelling. Our collaboration with Karan Johar adds a touch of glamour that sits well with the premium positioning of our facial kits. Powered by new-age ingredients known for their instant yet long-lasting results, our facial kits not only raise the bar for efficacy but also cater to the evolving skincare needs of today’s discerning consumers.”