Following the roaring success of its ventures in North India, PROADS Professional is now set to continue its expansion to other stretches of India. The brand is now all set to foray into the Western Indian market to conquer new horizons. Bhaskar Bawa, the Managing Director of PROADS Professional, revealed in an interview with the Professional Beauty team, the brand’s latest milestone.
PROADS Professional launched India’s first biotin-rich colour range, featuring over 70 shades. While the range receives widespread love from the salon industry, the brand is now focusing on expanding further. Motivated by the positive response, PROADS has now included over 100 colour shades in its palette range, thereby solidifying its position in the market. The palette covers a spectrum of colours from sober shades to creative hues, ensuring something for all preferences.
As PROADS Professional received a thundering success in Northern India, the brand is now all set to replicate this success in other parts of the country. Hence, its expanding operations to Western India to further establish its foothold in the Indian beauty industry. Bawa expressed his optimism about the brand’s future prospects in the West. He anticipates a warm reception from salon professionals and consumers alike in the region.
Apart from hair colour, PROADS offers an array of products under the brand umbrella. It includes a range of hair care products, including shampoo, conditioners, masks, and serums. Additionally, the brand also offers a range of treatments, including keratin, Brazilian, and spa treatments
Adding another range of offerings to its expansive line, PROADS has introduced two new hair serums. These are the Perfect Repair Serum and Intense Pro Care Serum. With this, the brand’s professional salon division now offers a total of 125 products.
With this, PROADS Professional is all set on the journey of this new chapter. Furthermore, it aims to continue to offer quality, innovation, and a commitment to excellence.