The two-day event marked the 10-year anniversary Professional Beauty group’s foray into the South Asia market. Returning after five years in Ludhiana, the Professional Beauty India team concluded 2022. With a strong two-day event on 21 and 22 December. The show was an amalgamation of education, business opportunity and innovation from multiple beauty, skin and hair brands.
The exhibition was spread across an area of 1,200 sq mt at Hotel Gulmor. It welcomed 2,135 trade visitors to explore, test and learn more about their favourite beauty brands. Visitors enjoyed connecting with brands in person after a long time making the most of on-the-spot offers. The show was an invaluable sourcing and networking platform for buyers, who included salon and parlour owners from across Punjab.
Hairdressers, therapists, nail technicians and freelance beauty professionals from the hair, skin, makeup and nail segments attended the show. They enjoyed networking and buying as well as a debut stage show. They saw live education by 15 beauty and hair professionals. Who shared tips and tricks during live demos to the Ludhiana audience.
The two-day event also marked the 10-year anniversary of Professional Beauty Group’s foray into the South Asia market. Artists, exhibitors and distributors congratulated Professional Beauty for achieving this feat and expressed pleasure to be part of its journey. The Professional Beauty Ludhiana event was a successful return to the Punjab market. More than 65 brands participating across hair, skin, makeup, spa and nails segments.
On day one, hair and makeup artists such as Anand Bhatia, Sarabjeet Singh Chauhan, Prabhleen Kaur, Dipika Parihar, Prince Kaushal, Monish Parulekar, Richa Agrawal enthralled the audience with their live demos and interactions.
On day two, the likes of Abhay Girdhar, Raghav Khanna, Karan Patyal, Pawan Om Duggal, Shon, Neha Aggarwal and Parminder Kaur showed the eager audience various hair, makeup and nail styles.
Another striking feature of Professional Beauty Ludhiana was the Kohot booth.
Professional Beauty India’s Kohot is a recruitment app that focuses on solving the recruitment challenge for the beauty and hair community in India. Multiple salon owners and hairdressers and freelancers expressed interest and willingness to join Kohot, which will launch in Punjab in 2023.
All in all, the Professional Beauty Ludhiana show was an event to remember and a great way to end 2022.