Beauty and personal care brand Recode Studios has strengthened its offline retail presence with the opening of its first NewU store at The Opulent Mall in Ghaziabad.
The launch marks the brand’s entry into the NewU retail network and is part of its broader strategy to expand its presence across India’s organised beauty retail market.
NewU is operated by H&B Stores Limited, a wholly owned subsidiary of Dabur India Limited, giving Recode Studios access to an established network of beauty and personal care stores.
More Stores Planned
Following the Ghaziabad launch, Recode Studios plans to expand its presence across the NewU network over the next 12 months.
The company is targeting:
- 15–20 additional NewU stores
- Expansion across key markets in India
- Greater accessibility to its beauty and personal care portfolio
- A stronger presence in organised and modern retail
The expansion comes as beauty and personal care brands increasingly look towards organised retail to complement their online and direct-to-consumer channels.
Strengthening Offline Beauty Retail
For Recode Studios, the NewU partnership provides an opportunity to increase its physical retail footprint and bring its products closer to consumers.
The company expects its expanding offline presence to support:
- Increased consumer accessibility
- Higher visibility for its product portfolio
- Greater engagement through physical retail
- Potential growth in average order values
- Stronger penetration across India’s organised beauty market
A Larger Retail Expansion Strategy
The Ghaziabad store is positioned as the beginning of a wider retail rollout for Recode Studios rather than a standalone launch.
With 15–20 additional stores planned over the coming year, the brand is looking to use the NewU network to strengthen its presence in established and emerging beauty markets.
The move also reflects the continued growth of organised beauty retail in India, as consumers increasingly discover and purchase beauty, skincare, cosmetics, and personal care products through dedicated retail formats.
Key Takeaways
- Recode Studios has opened its first NewU store at The Opulent Mall, Ghaziabad.
- The launch marks the brand’s entry into the NewU retail network.
- 15–20 additional NewU stores are planned over the next 12 months.
- The expansion will focus on strengthening Recode Studios’ offline and organised retail presence.
- The move supports the brand’s wider growth strategy in India’s beauty and personal care market.