Beauty businesses often introduce new ingredients. There is a race to develop better hair care products where nature and science come together to make it happen. Everyone loves thick shiny hair and this time a social media trend inspired beauty brands to embrace an ingredient. Gauri D. narrates a thrilling tale of an age-old ingredient, the Rosemary Oil finding its back to glory. Read on!
Someone posted on TikTok saying they had found the ultimate natural elixir for thick and shiny tresses. The trend immediately went viral with everyone hopping on the Rosemary oil wagon. Many people tried and gave glowing testaments. So much so that Rosemary oil became the hot new hair care ingredient for the beauty businesses. #RosemaryOil is currently racking up a whopping 2.3 billion views!
RISE TO GLORY
As it is with most trending videos, Cap or Fact started trending on the #RosemaryOil. Many doctors, influencers, beauticians and herbal enthusiasts spoke in favour of the herb. A holistic plastic surgeon and social media sensation Dr. Anthony Youn released a video on Instagram calling it a fact. He also mentioned that Rosemary can be as effective as Rogaine (Minoxidil) in hair growth.
This came with the rise of Rosemary Oil as the king of all ingredients in the hair care sector. Many haircare brands joined the band and introduced new products with this star ingredient; while some others reintroduced old Rosemary oil products with a new zing.
BRAND GAME
Even heritage brands like Weleda have reported a rise in sales of their old rosemary products since the hashtag went viral on social media. Other brands such as Faith in Nature, Mielle, Eelhoe, Pura D’or, Mainstays and many more have joined the race to sell their Rosemary oil products in hair care as well as other categories.
The impact this trend has on the beauty industry is unprecedented. After the use of Rosemary oil for hair growth, many are wondering if it may also work in lash and eyebrow thickening. Some enthusiasts swear by the herb, saying it works wonders, but a Fact or cap for lash and eyebrow thickening is still in question.
FOOD FOR THOUGHT
It is great to see a natural ingredient rise to glory when the beauty industry is striving to go green and clean. It’s worth a penny whether we as a civilization have lost ancient ingredients and knowledge to ultimate beauty. Our only hope is that with research and science backing the efforts, we can once again come close to the perfect beauty that nature has to offer.