It’s time to elevate your backwash experience. Shower heads are now coming into play as an important beauty accessory, thanks to the marketing ideas of Ryan Babenzien, Co-founder and CEO, Jolie Skin Co. Here he discusses how he made customers believe in his product.
Jolie Skin Co is marketing their shower heads as a beauty accessory. The customers love it, and they are sharing great reviews. Here’s how Ryan Babenzien, Co-founder and CEO, made it happen.
Shock and awe are always a hit when it comes to marketing. That is what happened when Babenzien presented sanitary ware as a beauty and wellness product. When people put it to the test, the raving reviews hit the roof.
The Shower Experience
A Jolie shower offers a soothing spa-like pressure that induces peace of mind. The proprietary filters fit the showers to filter out impurities. These filters are made from 125-micron stainless steel mesh. It also has particle-sized filter media fitted to prevent clogging. These factors also help maximize the water pressure on the skin and hair, which provides a refreshing feeling.
Why is it a Beauty Accessory?
- The KDF-55 and calcium sulphite filter media remove most chlorine and heavy metals from shower water.
- The filtered shower heads far exceed the NSF-177 water filtration certifications (The bath water might just be fit to drink!).
- It is designed to fit all American showers without any hassle.
- It offers a wide array of colours, so that the shower fits the customer’s unique personality.
- Installation is easy, especially with the guide and tools provided with its packaging.
Beauty Benefits
- Chlorine in water strips hair and skin of natural oils, and filtered showers prevent that. Thus, keeping skin and hair moisturized and hydrated.
- Chlorine also breaks down amino acids in hair, thus reducing the strength, the filtered water helps regain hair strength and quality.
- It prevents skin from itchiness, eczema, redness, hives and rashes.
- Helps in regaining hair shine by preventing lipid breakdown caused by chlorine.
- Protects skin and hair from loss of collagen, restoring healthy and shiny hair and skin.
Customer Feedback
The customers have given glowing reviews of the product. Some call it a mini waterfall, others call it a home spa treatment. The product works well on the parameters of Installation, quality and effect on skin and hair. Some users even said that colour-treated hair was less brittle and less tangled, thanks to their new shower heads.
Image Courtesy: Jolie Skin Co Instagram & https://www.crunchbase.com/person/
Courtesy Link: https://adage.com/article/podcast-marketers-brief/jolie-markets-its-shower-heads-beauty-products/2510981