Brazilian beauty brand, Sol De Janeiro has its first Indian brand ambassador. Khushi Kapoor will represent the body care and fragrance category for the brand. Here’s more tea on the brand’s exclusive deal with Nykaa.
Sol De Janeiro is a Brazilian beauty brand with a motto of spreading joy and confidence to the world. They are in a strategic partnership with Nykaa. The brand’s products are exclusively available on the online beauty portal. As the brand’s presence strengthens in the Indian market, the news of appointing its first Indian brand ambassador marks a significant milestone. The ever-captivating Khushi Kapoor will be the face of body care and fragrance products for the brand.
KHUSHI KAPOOR x SOL DE JANEIRO
Sol De Janeiro represents confidence in oneself. The confidence that comes with being comfortable in your own skin. The brand promotes embracing and celebrating the authentic self. Naming Khushi as their brand ambassador embodies the brand’s ethos of embracing unapologetic self-expression.
Khushi Kapoor expressed her excitement about the new partnership saying, “Self-care, for me, is about embracing one’s unique identity, and Sol de Janeiro’s products empower individuals to do just that. I look forward to sharing Sol de Janeiro’s indulgent body care rituals with Indian consumers.”
With Khushi Kapoor as the brand ambassador and the collaboration with Nykaa, the brand is poised to make a significant impact on the Indian beauty landscape. Together, they offer their customers a unique blend of Brazilian beauty traditions and modern self-care rituals.
QUOTING LEADERSHIP
“We are excited to welcome Khushi Kapoor to our family, ” said Heela Yang, CEO, co-founder, Sol de Janeiro. “Khushi is bold and unapologetic, reflecting the very spirit & values of our brand. With the support of Nykaa, we are beyond thrilled to work with Khushi as our brand ambassador. We are ready to share our efficacious products with our consumers; to further spread the warmth and joy of Sol de Janeiro across the world.”
Speaking of Sol de Janeiro’s journey in India, Anchit Nayar, CEO and Executive Director, Nykaa Beauty said, “At Nykaa, we are committed to bringing the best of beauty from across the world to Indian consumers. Sol de Janeiro is one of the most loved brands on our platform. and we are excited about their next phase of growth.”
FINAL NOTE
Sol de Janeiro has earned fame for its signature fragrances and nourishing formulas inspired by the beaches of Brazil. Their products are exclusively available in India; on the Nykaa website and app and in 50+ retail stores across India.