Soulflower, an organic skin and hair care brand, has sold over 15 million products globally, expanded to over 650 retail points, and launched innovative Farm To Face Clean Beauty, enhancing trust through blockchain traceability and in-house farming.
Soulflower, India’s top skin and hair care brand, recently celebrated a major milestone by serving over 5 million customers. This achievement coincides with the brand selling over 100,000 pieces every month on Amazon. And, also expanding to over 650 retail locations across the country. Furthermore, Soulflower has broadened its market presence to over 20 online platforms and seven international markets, including India.
The shift to e-commerce
“We were the first beauty brand to be onboard Amazon in India over a decade ago. Since then, the landscape has evolved significantly. The shift from physical retail outlets to e-commerce and quick-service commerce has been substantial, along with a massive transformation in customer preferences. It’s a new era, and Soulflower has not only adapted to these changes but has also taken a leading position. Today, we are not just one of the largest-selling brands; we have also emerged as one of the most trusted brands,” says Natasha Tuli, Co-Founder & CEO, Soulflower.
The growth
Since its inception in 2001, Soulflower has established itself as India’s leading brand in the hair and skin care sector. It is the world’s largest seller of Rosemary Essential Oil and a pioneer in the organic Farm To Face space. With over 15 million products sold, Soulflower is present in the KSA, UAE, USA, Japan, Singapore, Australia, UK, and India. “Our key resources include In-house R&D and Design Capabilities; Controlled Farming & Energy efficient manufacturing; and, Compliance & Intellectual Property. But our growth is fuelled by our values. That will always be focused on happiness, love, gratitude and compassion,” concludes Ms. Natasha Tuli.
The path ahead
“Due to rising hair and skin concerns around the world, there has been a spate of ‘me too’ brands entering the market with bold claims, inadequate efficacy, and Proof of Concept. This has created an atmosphere of cynicism and distrust. To address this, Soulflower recently launched the concept of Farm To Face Clean Beauty, where key ingredients are sourced from owned farms. It is also working on blockchain traceability that will allow customers to know exactly what they apply on themselves and have access to information like when and where the ingredients were cultivated. Soulflower is the only skin and hair brand in the country to have its own farm,” discloses Ms. Tuli.