Streax Professional in association with Times India declared the winners for Hair Style Icon 2023 at a fashion event in Mumbai. Streax Professional also unveiled its vibrant collection – Spectrum at the event. The event was a resounding success. Read more to unveil the juicy details of this mega event.
A grand fashion event took place in Mumbai on Saturday. Streax Professional, a brand closely associated with style and glamour in the salon business hosted the event along with Times of India. Crowing of India’s Hairstyle Icon was one of the many highlights. The brand also unveiled its new vibrant collection – ‘Spectrum’, a symphony of hues that redefines beauty. Actress Rakulpreet Kaur walked the ramp in all her splendour. It became one of the biggest highlights of the event. Her fans took to social media to talk about her splendid beauty.
SPECTRUM
Streax Professional’s New Collection, “Spectrum”, depicts a diverse range of vibrant hues that go beyond the boundaries of traditional colour palettes. Each color in this collection breathes new life, creates uniqueness and personal style for every individual. Spectrum’s collection is a celebration of individuality. Streax Professional aims to empower individuals to discover their unique selves and carve out their niche.
IN SO MANY WORDS
Talking about the launch, Mrs Rochelle Chhabra, Head Technical Education – Professional Division, Streax Professional, Hygienic Research Institute, said, “We’re thrilled to introduce our latest hair collection Spectrum, which is an assortment of new high lift shades. The vibrant, sophisticated, and transformative range of colours is more than just a selection of shades; it’s an expression of individuality, confidence, and style. Colour not only enhances the exterior but also influences mood, attitude, and behaviour with the unique quality of touching one’s being, one’s soul”.
On the new collection launch, Mr Dheeraj Arora, Managing Director & CEO Hygienic Research Institute said, “Streax Professional is the preferred choice of the hair stylist and fashion-forward consumer alike. Our latest collection Spectrum is tailored to meet their evolving tastes. The vibrant collection mirrors life’s diversity and unique expressions of every individual.
As one of the leading brands in the space, Streax Professional consistently defines the latest & the best. A trendsetter palette, Spectrum brings alive the storyboard that ensures everyone discovers their distinctive persona. Besides, it offers an inspiring canvas for our talented stylist community, empowering them to unleash their limitless creativity and showcase their artistic abilities”.
CROWNING STREAX PROFESSIONAL STYLE ICON
The Hair Style Icon competition was designed to scout talent in the haircare industry. It allows recognition to professionals in the field of cut, colour, and style. It was adjudged by industry experts and international celebrity stylists like Joakim Roos, Yolly Ten Koppel, Vipul Chudasama, and Savio John Pereira along with technical experts from Streax Professional.
The event witnessed the crowning of Pushkar Sen from Udaipur, Rajasthan as India’s HairStyle Icon of 2023. Pushkar won INR 5 lakhs and a trip to attend OMC Fashion World 2024. He also bagged an annual contract with Streax Professional for their annual collection 2024.
The first runner-up was Bikash Sharma from West Bengal. He took home a cash prize of INR 2.5 lakhs. The second runner-up Manish Kumar from Jharkhand won INR 1.5 lakhs. There were a total of 12 finalists from 4 zones for the final competition.
THE SHOWSTOPPER
Rakul Preet Singh was the showstopper at the event. She wore a white ensemble designed by Samant Chauhan. Rakul Preet assumed a stylish chic look from the Streax Professional Spectrum collection.
She flaunted the aureate glamour paired with a high-soaring coif. The messy texture of curls looked mesmerising as she walked down the red carpet. In the Grand Event, Streax Professional also launched its latest hairstyles collection, Spectrum. Actress Rakul Preet Singh graced the event with her stunning appearance and impeccable style as the Showstopper. Rakul’s trendsetting hairstyle and colour, crafted by Vipul Chudasama, Streax Professional’s Artistic Ambassador, perfectly complemented the inspiring work of Samant Chauhan, creating a truly magnificent look.