Streax Professional impressed everyone at the 5th edition of its MEGA SHOW 2024 in Mumbai. The show, held at The Lalit on July 22, 2024, celebrated the creativity and skill prevalent in the salon industry. The one-day spectacle showcased a variety of cutting-edge techniques and trend-setting styles. Read along to know more.
MEGA SHOW 2024 offered an immersive experience, serving as a dynamic platform for cut, colour, and style enthusiasts. The event featured six stunning looks from Streax Professional’s eagerly awaited SPECTRUM collection. It captivated the audience with its vibrant and versatile themes. Designed to educate as well as inspire, it showcased Streax Professional’s unwavering dedication to enhancing the skills and knowledge of salon partners. The event reinforced the brand’s status as a fashion-forward leader in the beauty industry.
With hands-on sessions and interactive demonstrations, it highlighted the importance of education, empowering salon professionals with the latest techniques and trends.
Rochelle Chhabra, Head at Streax Professional
Talking about the event’s success, Chhabra said, “At Streax Professional, we view education as the cornerstone of our industry. Our flagship event, the MEGA SHOW, is dedicated to equipping the salon community with cutting-edge knowledge and skills. This premier platform provides in-depth training on the latest international trends and advanced techniques, ensuring our professionals remain at the forefront of hair fashion while celebrating exceptional talent within our community. Our focus on education ensures that international trends are translated into practical, actionable techniques for our salon community. By providing in-depth training, we help salonists adapt these global trends to their own practices, enhancing their creativity and skills.”
She further added, “The 5th edition of the MEGA SHOW proudly unveils the groundbreaking SPECTRUM Collection. Building on the success of past collections like Retro Remix, Marigold, Mercurial, and Kaleidoscope, SPECTRUM showcases a stunning range of vibrant, sophisticated, and transformative colors. This collection is not just about introducing new shades; it represents our commitment to innovation and creativity, embodying individuality, confidence, and style.
Priyanka Puri, Senior Vice President, Marketing at Streax Professional
Puri further adds, “Streax Professional is a trendsetter in the industry, consistently capitalising on the latest international styles. Our unique edge lies in our deep understanding of Indian hair, enabling us to adapt global trends to suit Indian hair and skin tones.
The Streax Professional MEGA SHOW series exemplifies our dedication to the salon community by showcasing the latest trends and techniques. This year, we are thrilled to introduce the SPECTRUM Collection, featuring innovative products such as Funky Colors in Blue, Green, Yellow, and Orange. Additionally, we have launched our new range of Argan Secrets Hair Color – High Lift Shades. Each look is designed to push boundaries and reflect evolving fashion and consumer preferences. Starting in Mumbai and expanding nationwide, our goal is to inspire and engage hair stylists and salons across India with our vibrant, high-quality offerings.”
Vipul Chudasama, Creative Director at Streax Professional
He emphasised, “The SPECTRUM collection showcased at MEGA SHOW 2024 embodies the essence of modern beauty, blending innovation with artistry. It’s inspiring to see our salon partners embrace these looks with such enthusiasm and creativity.”
Following its success in Mumbai, Streax Professional expanded MEGA SHOW 2024 to major cities. It will be present in Delhi, Ahmedabad, Guwahati, Kolkata, and Chandigarh. Each event is sure to offer an expansive experience of learning and inspiration. Therefore, uplifting a community of highly skilled and trendsetting salon professionals.
The MEGA SHOW 2024 presence in other cities follows the schedule below:
- Delhi: August 6, 2024
- Ahmedabad: August 13, 2024
- Guwahati: August 27, 2024
- Kolkata: September 3, 2024
- Chandigarh: September 10, 2024