The beauty and cosmetics brand, Swiss Beauty has recently launched its first digital campaign. The campaign highlights the product line – Swiss Beauty Craze. Additionally, it features brand ambassador Taapsee Pannu and is titled ‘Don’t Be a Star, Be a Trendstar’.
The new campaign highlights the product line, Swiss Beauty Craze. It’s a makeup collection for the expressive and multitasking Gen Z and Millennial women. The campaign features brand ambassador, Tapsee Pannu. It motivates the women of today to not just follow but also set trends.
With this campaign, the brand talks about its makeup products like eyeliner and stamp duo, duo mascara, baesic multi-face palettes, and lip and cheek macaron. The brand suggests that these products are perfect for young women with a multitasking lifestyle.
Taapsee Pannu showcases the youthful and bold spirit of the brand. Furthermore, this ad is set to feature across multimedia platforms for 6-8 weeks to maximise reach.
“Makeup is more than just applying products; it’s a form of self-expression. Swiss Beauty Craze’s products are designed with a spirited boldness characteristic of Gen Z. These products, especially the Craze Baesic Multi-face Palette, let me seamlessly create the look and depict the unapologetic me. The multifunctional palette has it all – eyeshadow pans, highlighter, and lip and cheek cream. What I like the most is the longevity of these products, which keeps me shining bright all day,” Taapsee Pannu said.
“Swiss Beauty Craze collection is all about embracing individuality. The Don’t Be a Star, Be a Trendstar campaign encapsulates the versatility of our products and our continued efforts to instil self-confidence in Gen Z and millennial women by enabling them to craft unique looks with our products. Since our target audience is most active on social media and OTTs, we have launched the campaign across digital platforms,” further adds Vidushi Goyal, CMO, Swiss Beauty.