NIVEA has appointed Hindi cinema star Taapsee Pannu as its first-ever Indian Global Brand Ambassador. As the move marks a major milestone for the skincare giant, here’s what you need to know about the partnership.
Nivea has announced Taapsee Pannu as its first Indian Global Brand Ambassador. To kick off this exciting partnership, the brand has launched its latest innovation: NIVEA Soft Daily UV. This moisturiser combines 48-hour hydration with 88 per cent UV protection. Designed for today’s on-the-move generation, it carries forward the beloved non-sticky, fast-absorbing feel of the classic NIVEA Soft. Additionally, it gives a much-needed layer of sun defence.
Celebrating this launch, NIVEA has released a vibrant new TVC starring Taapsee Pannu. It showcases her in a carefree sun-soaked setting with friends. The film captures the effortless joy of using a skincare product that fits seamlessly into your daily routine. All because its light, effective, and fun. As the NIVEA Soft Daily UV tub gets passed around, the message is clear: skincare doesn’t have to be complicated to be powerful.
With Taapsee Pannu as the face of the campaign, NIVEA reinforces its commitment to smart, modern skincare. Her appointment as the brand’s first Indian Global Ambassador reflects NIVEA’s confidence in her as a relatable and inspiring voice for a new era of beauty.
From the leadership desk
Speaking about the new product, ambassador Taapsee Pannu shared, “I’ve always believed that skincare should be simple, effective and effortless. With NIVEA Soft Daily UV, I get the hydration my skin needs and the UV protection it deserves, all in one lightweight formula. It’s the perfect daily companion for fresh and glowing skin!”
Shweta Dalal, Marketing Director, NIVEA India, commented on the launch, stating, “At NIVEA, we continuously innovate to bring the best skincare solutions to our consumers. With NIVEA Soft Daily UV, we’re addressing the growing need for everyday hydration with added UV protection in a formula that remains true to the much-loved NIVEA Soft experience. We are excited to introduce this game-changing product to our Indian consumers.”