Heineken Silver, known for its beers, has just launched something totally unexpected! The brand has introduced The Heineken Smootheriser, a “skin-smoothing” beauty cream. Inspired by Heineken Silver’s crisp and easy-drinking taste, this product blurs the lines between beer and beauty. Know more here.
In a world where brands are finding fun new ways to connect with people, Heineken Silver is stepping outside the usual and tapping into the booming skincare and self-care trend. Launched in Asia, the Smootheriser is a fresh and quirky way to reach a wider audience.
Launched on April 1, The Heineken Smootheriser skin cream might sound like an April Fool’s prank, but it’s 100% real. This unique beauty cream blends humour with innovation, walking the line between parody and possibility.
What’s so specia,l and where can one find it?
The brand has infused the cream with the same quality barley and hops that give Heineken Silver its crisp, refreshing taste. The Heineken Smootheriser skin cream comes in a sleek, premium package and is specially formulated to hydrate and nourish the skin. It’s skincare with a cheeky twist.
Only 1,000 limited-edition boxes are available, and they’ll be up for grabs through exclusive activations and giveaways. The launch will roll out in Taiwan and Cambodia, perfectly timed with Heineken Silver’s debut in the Cambodian market.
From the leadership desk
“The Heineken Smootheriser is not just about jumping on the latest trends. It’s about Heineken’s move to blend humour, innovation and cultural relevance to create a memorable crossover that gets people talking whether they’re into beer, skincare, or both. After all, when something is as smooth as Heineken Silver, why stop at beer?” says Nabil Nasser, Global Head of the Heineken Brand.
Stephan Schwarz, Executive Creative Director at LePub Singapore, adds: “Heineken Silver is so velvety that we just had to take it beyond the pint, bottling that sensation in the most unexpected way to create something you can actually touch and experience. Barley and hops never felt so good.”