This Mother’s Day, the famous mother-daughter duo Masaba Gupta and Neena Gupta are presenting a unique collection. This #MotherOfAllCollabs is a crème sticks lip-range inspired by Neena Gupta’s favourite. This collection is an ode to Neenaji from her daughter Masaba.
An ode to her mom dearest, Masaba collaborated with Neena Gupta to launch the latest creation of LoveChild. The Mamma Mia Lush-Matte Lip Crèmes are a range of 6 lip-smacking crème sticks that glide like butter with a soft-matte finish. Together, they announced the collection on the Lovechild Instagram handle and on Youtube. The collection is open orders across stores in India and on online platforms.
The new lip-line range draws colour inspirations from Neena Gupta’s favorite drinks, in a unique and fun concept. The 6 creamy shares are called:
Masala Chai (Brown Nude)
Kapi Martini (Rich Brown)
Meetha Jaljeera (Mauve Pink)
Gulabi Rum Punch (True Pink)
Jamun Cooler (Plum)
Kokum Panna (Brick Red)
In an unscripted instagram video, Neena Gupta playfully tells the long-lasting, non-transferrable and hydrating properties of the crème stick. The lip crèmes have a buttery, feather-light texture with an intense colour payoff.
Masaba Gupta
Commenting on the new launch, Masaba Gupta, Founder of LoveChild said “Mom has always been passionate about pulling off bold shades unapologetically. Irrespective of a person’s age! As an ode to her, this Mother’s Day, I wanted my new launch to be all about shades that are inspired by her favourite drinks while also making the lipsticks super hydrating & moisturising! This new launch is not just a lipstick, but is a crème stick!”
True to all LoveChild products, this range also comes enriched with Cocoa Butter, Hyaluronic Acid & nourishing oils. LoveChild is also PETA certified. All products including Mamma Mia Crèmes are cruelty-free. They are also 100% vegan, free from mineral oil, sulfate-free and paraben free. LoveChild by Masaba products are dermatologically tested and suitable for all skin types.
This lip-colour range was designed for Neena Gupta, with her inputs at its core. It locks in moisture, plumps & hydrates lips for that transfer proof payoff. Priced at INR 950, there is already a following online for this new swoon-worthy collection.
Neena Gupta
The first-time collaborator with LoveChild, Neenaji said “Who said bold shades are only for the young? Go all out and let your lips reflect your persona! The 6 shades in this newly launched range are for all the mothers out there – and for the all the daughters to encourage their moms to be themselves!”
The products are available on LoveChild.in and houseofmasaba.com along with all House of Masaba stores across India. LoveChild by Masaba products are also available online on Nykaa, Amazon, Myntra, Purplle, Flipkart, Tata Cliq Palette, Ajio and Tira. Moreover, the products are shipped globally.
LoveChild by Masaba
Curated and attested by Masaba Gupta, LoveChild by Masaba is an honest, embracive, and playfully-vibrant beauty brand, made with empathy at its core. Additionally, the brand offers an extensive range of high-performing products for all ages, skin colours & cultures, enabling a unique expression of self-love.