Reliance Retail’s beauty platform led by Isha Ambani, Tira has recently introduced a new skincare brand, Akind. The brand, co-founded by Mira Rajput, was launched at Tira’s flagship store at Jio World Drive, Mumbai. Read along to learn more about the brand and its offerings.
Isha Ambani and Mira Kapoor have collaborated to launch the skincare brand, Akind. Aiming to equip people with the right products to achieve their skincare goals, this brand helps enhance skin barrier health. The brand’s motto is to build the skin barrier, keep it balanced, and don’t forget to defend it. Hence, the product range has been categorised into three segments: Build, Balance, and Defence.
Akind Product Range
The Build range repairs and restores the skin barrier, taking it back to its natural state. The range includes Clean Slate Hydrating Cleanser, On Cloud Nine Lightweight Moisturiser, and Sleep Tight Firming Serum.
The Balance range aims to maintain the skin barrier’s gentle state. It further provides a healthy inner glow to the skin. This range consists of Fresh Start Oil-Free Balancing Cleanser, Bounce Back Soothing & Purifying Toner, and Get Even Everyday MultiActive Serum.
The Defence range protects the skin from damage from external aggressors such as pollution. It includes Bright Idea Radiance Serum, No Shade Sunscreen Primer SPF 50 PA++++, and Super Smooth Sun Stick SPF 50 PA+++.
From the Leadership Desk
Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence.”
Mira Kapoor, Co-Founder of Akind, said, “Not too long ago, I realised that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands? With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did