Tira, the beauty retail chain under Reliance Retail, launched its luxury flagship store on November 13 at Mumbai’s Jio World Plaza. Positioned to redefine the beauty shopping experience, Tira aims to offer luxury standards comparable to top global beauty retailers.
Reliance Retail’s Tira has opened its premium flagship store at Jio World Plaza in Mumbai’s Bandra Kurla Complex. The star-studded launch event featured Bollywood icons and Tira ambassadors Kareena Kapoor Khan, Kiara Advani, and Suhana Khan, along with Nita and Isha Ambani.
The new Tira store in BKC is designed to enhance the beauty shopping journey. It includes 15 shop-in-shop boutiques showcasing luxury brands such as Dior, La Mer, and Valentino. Notably, Tira is the exclusive Indian retailer for Augustinus Bader’s skincare line. The store also features The Scent Room for high-end fragrances. Additionally, it houses the Tira Beauty Suite for opulent in-store skincare treatments.
One of the store’s unique offerings is the Tira Café, which doubles as a Champagne Bar for special occasions. It’s a first-of-its-kind in Indian retail, adding a luxurious twist to the shopping experience. Since its launch, Tira has grown to include over 13 stores across India, setting a new benchmark in beauty retail.
To commemorate the grand launch of the flagship store, brand ambassadors Kareena Kapoor Khan, Kiara Advani, and Suhana Khan showcased their fashion prowess.
Kareena, star of The Buckingham Murders and Tira’s brand ambassador was also present at the event. She stunned in a vintage Tom Ford for Yves Saint Laurent piece. This ensemble, originally part of the FW 2002 Runway Show, included a silk black blouse jacket paired with a skirt featuring a bow detail.
Styled by celebrity fashion stylist Rhea Kapoor, Kareena exuded confidence in an off-shoulder black silk taffeta blouse with bold accents. The skirt also had a velvet trim and a front bow. It showcased ruched velvet and ribbed ribbon details, making a striking statement on the peach carpet.