India’s fast-growing at-home salon startup Yes Madam has raised INR 50 crore in its first institutional funding round from Info Edge, marking a major milestone in the company’s growth journey. Here’s what’s fuelling the startup’s rapid growth.
Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, the beauty-tech platform offers salon and spa services at home across multiple Indian cities. The startup plans to use the fresh capital to expand into newer markets, improve its technology infrastructure, strengthen its partner network, and enhance customer experience.
Key Highlights from Yes Madam’s Funding Announcement
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- INR 50 crore raised in maiden institutional funding round
- Investment led by Info Edge Growth Fund
- Startup was bootstrapped for nearly a decade
- Plans expansion across Indian cities and international markets
- Focus on technology, partner ecosystem, and customer experience
How Yes Madam Built a Strong Beauty-Tech Business
The company has grown rapidly in India’s competitive at-home beauty services market by focusing on affordability, hygiene, transparency, and convenience. Some major growth numbers include:
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- Presence in nearly 55 cities across India
- Over 12,000 service partners onboarded
- Around 7 lakh bookings fulfilled every month
- More than 65 lakh bookings completed since launch
- Customer retention close to 80 per cent
The startup also claims strong financial growth. According to reports, its FY26 revenue touched nearly INR 195 crore, more than doubling from FY25 levels. EBITDA growth also reportedly surged significantly year-on-year.
What Makes Yes Madam Different?
Yes Madam positions itself as a transparent and standardised home salon platform. Its key differentiators include:
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- Single-use mono-dose beauty products
- Clear separation of service and product pricing
- Low commission model for service partners
- Training-led ecosystem for beauticians
- Tech-enabled customer booking experience
The company also gained nationwide visibility after appearing on the TV show Shark Tank India in 2024, which reportedly boosted its user growth and brand recognition.
What’s Next for Yes Madam?
The startup is now looking beyond metro cities and exploring growth opportunities in Tier II and Tier III markets, while also eyeing expansion into GCC and Southeast Asian regions. With rising demand for on-demand beauty services in India, Yes Madam appears focused on scaling its beauty-tech business while maintaining profitability.