At Pinkathon Bengaluru and Mumbai, 3TENX blends science-led haircare with wellness, community, and confidence-driven self-care.
At a time when wellness conversations are becoming more holistic and inclusive, 3TENX marked its presence at Pinkathon Bengaluru and Mumbai as the official Haircare & Wellness Partner. The partnership brought together science-led haircare and one of India’s most influential women’s fitness movements, creating a shared platform that celebrated strength, self-belief, and everyday confidence.
Pinkathon, India’s largest women’s run and wellness initiative, has long been famous for empowering women through fitness while driving awareness around health and self-care. In both Bengaluru and Mumbai, thousands of women from diverse backgrounds gathered with enthusiasm and purpose, reinforcing the movement’s mission of encouraging active lifestyles and meaningful dialogue around women’s well-being.
A thoughtful collaboration
What made this collaboration stand out was the way 3TENX translated its brand philosophy into a tangible, on-ground experience. From lively 3TENX mascots running alongside participants and cheering them on, to a thoughtfully designed experiential booth, the brand brought warmth, motivation, and a sense of celebration to race day. The presence went beyond sponsorship, fostering genuine engagement and connection.
The 3TENX booth
At the 3TENX booth, participants got a chance to slow down and focus on self-care. Women received personalised hair consultations, practical haircare tips for active lifestyles, and live styling insights from experts. Complimentary product minis and curated giveaways, including Stanley tumblers and surprise gifts, added to the sense of appreciation. Many participants paused to capture moments with the mascots, unwind post-run, and celebrate their achievement with fellow runners.
Through its association with Pinkathon Bengaluru and Mumbai, 3TENX reaffirmed its commitment to women’s health, confidence, and active living. By integrating hair health into the broader wellness narrative, the brand reinforced a simple yet powerful message: true self-care is about feeling supported, confident, and celebrated both on and off the track.
From the leadership desk
Speaking about the partnership, Megha Arora, Co-Founder and CEO, 3TENX, said, “We are thrilled to partner with Pinkathon, an initiative that aligns strongly with our belief in empowering women and spreading overall health awareness. At 3TENX, our purpose goes beyond haircare it’s about uplifting women of all ages who show up for themselves.”