The leadership transition marks a new chapter for TONI&GUY and LABEL.M, with a focus on education, innovation, and global growth.
Few names have shaped modern hairdressing as profoundly as TONI&GUY. From pioneering salon education to influencing fashion-led hair trends across continents, the brand has played a defining role in the evolution of the professional hair industry. Now, the company is entering a significant new phase with a major leadership transition that places Sacha Mascolo-Tarbuck at the helm of both TONI&GUY Global Group and professional haircare brand LABEL.M.
The announcement marks more than a change in ownership structure. For an industry built on creativity, education, and entrepreneurship, it signals the beginning of a new strategic direction for one of the world’s most recognised hairdressing organisations.
A Unified Vision for the Future
TONI&GUY Global Group has confirmed that Sacha Mascolo-Tarbuck now holds majority ownership and full voting control of the business, while also assuming complete ownership of LABEL.M, the professional haircare brand she co-founded alongside her father, the late Toni Mascolo.
With both brands now operating under a unified leadership structure, the move is expected to create closer alignment between salon operations, education, product innovation, and future business strategy.
For Mascolo-Tarbuck, the transition carries both professional and personal significance. Having spent more than three decades working across various facets of the business, she views the moment as an opportunity to honour TONI&GUY’s legacy while preparing it for the next phase of growth.
“This is both a deeply personal and incredibly exciting moment. We are honouring everything that has made TONI&GUY what it is today, while setting a clear course for the future,” she said.
Mascolo-Tarbuck further emphasised her intention to build on the brand’s heritage while creating a more connected and digitally integrated global organisation.
“This isn’t simply the next chapter – it’s the new book. We are building on an extraordinary foundation to create a more integrated, agile and future-ready organisation, one that continues to lead the industry globally.”
The Future of TONI&GUY and LABEL.M
Under Mascolo-Tarbuck’s leadership, the strategic direction for the group centres on expanding the global professional hair business through creativity, education, product innovation, digital integration, and salon excellence.
The vision places particular emphasis on strengthening educational platforms, supporting franchise partners, enhancing salon performance, and creating opportunities for the next generation of hair professionals. Given TONI&GUY’s longstanding influence on professional hair education worldwide, these priorities are likely to be closely watched across the industry.
For LABEL.M, the transition creates an opportunity for greater synergy between product development, salon services, education, and trend forecasting. Industry stakeholders will be looking to see how the unified leadership structure shapes future investments and innovations across both brands.
Few organisations have influenced global hairdressing as profoundly as TONI&GUY. From pioneering education systems and franchise models to shaping fashion-led hair trends, the brand has consistently played a defining role in the professional salon industry. As Sacha Mascolo-Tarbuck takes ownership of both TONI&GUY Global Group and LABEL.M, the business enters a new era focused on continuity, innovation, and future readiness. For salon professionals, educators, franchise partners, and the wider hairdressing community, this leadership transition represents more than a corporate change—it marks the beginning of a new strategic chapter for one of the industry’s most recognised names.