Lotus Herbals has unveiled a new social media campaign featuring actor and influencer Anushka Sen to promote its White Glow 3 in 1 Deep Cleansing Facial Foam.
Lotus Herbals has unveiled a new social media campaign featuring actor and influencer Anushka Sen to promote its White Glow 3 in 1 Deep Cleansing Facial Foam.
As the face of Lotus White Glow, Anushka stars in a dynamic digital video commercial (DVC). The DVC will run across platforms like Instagram, Facebook, and YouTube. The campaign highlights the facial foam’s potent ingredients—Aloe Vera, Milk Enzymes, and Alpha Arbutin. They collectively address dark spots, sun tan, and dullness. The product ultimately offers a comprehensive skincare solution suitable for all skin types.
The innovative facial foam is specially formulated to deeply cleanse the skin while protecting it from UV rays. Its unique composition helps block melanin production, imparting a radiant glow. The new DVC is a vibrant film targeting the youthful Gen Z audience, with fresh style and messaging. The commercial transitions between scenes of Anushka in her bedroom, relaxing in a swimming pool, and attending a formal event. She addresses three major skin concerns—dark spots, sun tan, and achieving the perfect glow. Then, she introduces the Lotus White Glow 3 in 1 Deep Cleansing Face Wash as the all-in-one solution. The film concludes by showcasing the White Glow 3 in 1 Deep Cleansing Face Wash and other variants in the White Glow range.
Ensuring Maximum Visibility
To maximise visibility, the campaign will leverage Anushka Sen’s significant social media presence. The 22-year-old global youth icon will promote the product on her channels. Thereby, she will be reaching out to her audience of over 45 million followers. Furthermore, Lotus Herbals will engage over a thousand nano and micro-influencers to spread the word about the Facial Foam. The campaign will be featured on the brand’s social media platforms, including Facebook, Instagram, and YouTube.
Accompanying Offline Promotions
In addition to digital promotion, Lotus Herbals will boost the campaign through in-store branding and point-of-purchase materials. This includes banners, danglers, table-tops, and posters across retail channels, aiming to create maximum buzz and attract a youthful audience. The comprehensive approach underscores the product’s benefits and suitability for all skin types. It reinforces Lotus Herbals’ commitment to effective skincare solutions.
From The Leadership Desk
Commenting on the new campaign, Mr. Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, “We are excited about our new campaign with Anushka Sen who resonates with digitally savvy GenZ consumers, thanks to her popularity and large fan base. The White Glow deep cleansing face wash is a perfect blend of nature and science, which offers an effective cleansing experience without compromising the skin’s natural moisture balance. Lotus White Glow 3 in 1 Face Wash is your perfect ally for maintaining a clear, glowing complexion, every day.”
Actor Anushka Sen, further adds, “I’m thrilled to be associated with Lotus Herbals White Glow and their amazing 3 in 1 Facial Foam. This face wash is a total game-changer as it helps reduce dark spots and tan, deeply cleanses, and gives your skin that amazing glow without drying it out. Make it a part of your skin care regime and see the magic.”