Avery Dennison South Asia, a global leader in materials science and packaging solutions, has introduced its Premium Labels range. It’s a portfolio of textured substrates designed to enhance consumer experiences with unique surface textures and patterns. The new range also caters to luxury beauty sectors, aiming to redefine premium packaging as a key element of brand identity.
In today’s competitive marketplace, first impressions matter, and for luxury brands, labels are more than functional—they symbolise craftsmanship and quality. The Premium Labels range is tailored to meet the growing aspirations of Gen Z and millennial consumers, providing brands with tools to enhance shelf appeal, drive differentiation, and deliver personalized experiences. The launch is in collaboration with three print converters: Letra Graphix, Pragati Pack India, and Janus International.
Key Features of the Premium Labels Range:
- Enhanced Shelf Appeal: The textured and patterned designs create elegant packaging to capture consumer attention.
- Sustainability: Developed with a focus on reducing environmental impact and promoting circular economies.
- Aspirational Packaging: Designed for middle-class consumers seeking unique, premium experiences.
Avery Dennison’s India team continues to drive sustainability and innovation. It leverages advanced technologies to create solutions that meet customer needs while contributing to a more sustainable future. From reducing environmental impact to fostering circular economies, the company leads initiatives that reshape industries and support inclusivity.
From The Leadership Desk
Saurabh Aggarwal, Vice President and General Manager for South Asia, emphasised the innovation behind this launch. He stated, “Innovation lies at the core of Avery Dennison’s philosophy. As part of our motto, ‘Making Possible’ we believe in the powerful connection between intellect and imagination, science and technology, and the physical and digital. The launch of our Premium Labels range is a step forward in addressing this philosophy and represents our dedication to redefining what’s possible in the world of labeling. By combining innovative design with a commitment to sustainability, we empower brands to stand out on shelves and connect with consumers in meaningful ways.”
More About Avery Dennison
Globally, Avery Dennison is famous for its innovative solutions in branding, packaging, and supply chain optimisation. With operations in over 50 countries, it remains committed to sustainability, transparency, and reducing waste. The brand lays great emphasis on hrough its materials science expertise and focus on digital identification. Avery Dennison bridges the gap between brands and consumers while addressing the challenges of future generations.