Over seven years of business, Beardo has curated product offerings across men’s grooming and styling. With the new launch of their ammonia-free permanent hair colour range, Beardo is now stepping further into the salon business. Read on to learn more details about the new launch.
Beardo, one of the leading male grooming brands in India. Over the years, the brand has earned a reputation for curating products uniquely designed for male requirements. It is a step to gaining recognition as a true salon brand. This range is designed for professional salon use, thus strengthening the salon participation of the brand.
There are mostly foreign players currently dominating the professional hair colour sector. Often designing products to suit feminine requirements. Beardo seeks to bridge this gap by creating a formulation curated for men. It takes into account men’s hair and scalp problems, ensuring a great colouring experience. The new range comes in 3 shades – Natural Black, Natural Brown and Dark Brown.
BEARDO PERMANENT HAIR COLOUR COMPOSITION
Formulation of the new hair colour range is co-created with the expert professionals. The range is a blend of four oils i.e argan, olive, sunflower and almond oil. As the oil diffusion mechanism helps in deeper penetration of the colour. Providing a vibrant & long-lasting colour while nourishing hair.
WORD OF AUTHORITY
Speaking about the new launch, Sujot Malhotra, CEO, Beardo said, “This launch further underscores our commitment to investing in the long-term potential of the Male Grooming space in India. While we are already present in more than 5,000 salons in India, we look forward to partnering with many more salons to empower them with the right products & services to help grow the category further. With 2 years in the making, we are overwhelmed with the response.”
FUTURE OF MALE GROOMING
The male grooming continues to be underdeveloped in India. Beardo hopes to bridge the gap by catering to evolving grooming requirements. The brand has partnered with Salons to aid that cause and plans to continue in the future. Over its 8+ years of existence, the brand has taken many strides to specifically strengthen its participation in the professional grooming products & services category. The new launch strengthened those ties with new offerings.
Beardo now has 20+ dedicated salon products under the banner of Beardo Studio Professional. In 2022 the brand announced the setting up of dedicated Brand exclusive salons, which have now scaled up to 3 states in India.