Birkenstock has established its position in India’s evolving personal care market with the Care Essentials foot and body care range, bringing the success of the orthopedically inspired shoe brand home to Indian shelves.
What Does the Range Include?
Care Essentials brings an exotic range of:
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- Foot scrub
- Foot balm
- Dry oil
- Pumice stone
- Body wash and lotion
Mumbai housed this collection’s launch alongside Birkenstock’s Autumn/Winter 2026 footwear collection portfolio and collaborations from its 1774 line.
Importance of the Birkenstock’s Launch
The Care Essentials foot and body care range augments and broadens Birkenstock’s presence in the Indian market, beyond just the footwear business. It breeds new demand for an existing global product, penetrating the foot health sector and the broader personal care category.
What Does Care Essentials Stand For?
As consumers become more ingredient-aware and want their purchase decisions to reflect what they stand for, it is important for brands to get this right. Care Essentials is exactly that, introduced globally in 2024, it is vegan, COSMOS Natural certified, and manufactured in Germany.