Skincare brand Cetaphil has announced actress Rashmika Mandanna as the ambassador for its Bright Healthy Radiance (BHR) range.
Cetaphil has chosen Rashmika Mandana as the brand ambassador for the BHR range. The partnership aligns with Cetaphil’s message of self-confidence and positivity. It urges individuals to focus on their strengths rather than perceived flaws. In a world dominated by social media and virtual interactions, Cetaphil encourages people to shift their perspective and #CHOOSEYOURBRIGHTSIDE.
At the heart of this campaign is the Bright Healthy Radiance Perfecting Serum. Cetaphil claims it visibly reduces dark spots and evens out skin tone in just 14 days. The serum is tested clinically and it targets dark spots caused by sun exposure, ageing, and hormonal changes. Additionally, it provides dual protection, shielding the skin from pollution during the day and repairing blue light damage at night.
To bring this message to life, Cetaphil has also released a brand video featuring Rashmika Mandanna. The video also highlights the benefits of the BHR range. Through this campaign, Cetaphil continues to emphasise the importance of self-care, healthy skin, and a positive outlook. It continues to empower individuals to embrace their natural beauty with confidence.
From The Leadership Desk
Speaking about her association with Cetaphil, Rashmika Mandanna said, “I am thrilled to partner with Cetaphil, a brand that I personally have been using for years and also that truly celebrates natural beauty and understands sensitive skin. The Bright Healthy Radiance range aligns perfectly with my belief in embracing one’s true self by feeling confident in your own skin”
Highlighting the significance of this collaboration, Raghvendra Sadashiva [GM Galderma India] stated: “Rashmika embodies the spirit of our Bright Healthy Radiance range with her genuine positivity and vibrancy. Together, we are committed to empowering individuals to break free from self-doubt and embrace their individuality while providing effective skincare solutions that cater to sensitive skin.”