Charlotte Tilbury has announced Cai Xukun, the Chinese singer also known as KUN, as its new Global Makeup Brand Ambassador. Here is everything you need to know about this partnership.
Charlotte Tilbury is a global luxury makeup, skincare and fragrance brand. It was founded by Charlotte Tilbury MBE, the renowned entrepreneur and makeup artist. The brand is now collaborating with Chinese singer Cai Xukun as its official Global Makeup Brand Ambassador.
The first campaign under this collaboration will be centred around the brand’s award-winning Airbrush Flawless Finish powder. This micro powder offers an airbrush effect and leaves the skin looking flawless and pore-less. The powder is a part of the brand’s Airbrush Flawless franchise. The range also features Charlotte’s Airbrush Flawless Foundation and Airbrush Flawless Setting Spray. It is also Charlotte Tilbury’s star product. It highlights the brand’s cutting-edge innovation, artistic vision, and prioritisation of customers. Now, this product is ready to gain a whole new edge with Cai Xukun’s unique avant-garde attitude as an internationally-loved musician and fashion visionary.
Meet the ambassador: Cai Xukun
Cai Xukun is redefining the global music and fashion scene as a leading force in C-POP. With record-breaking hits and a Billboard Global No. 1s recognition, he’s a star who commands attention. From the Met Gala to top fashion weeks, his bold style and magnetic presence make him an icon of self-expression. Now, as Charlotte Tilbury’s Global Makeup Brand Ambassador, he brings his signature confidence to the world of beauty, inspiring everyone to embrace their most beautiful, empowered selves. He isn’t just setting trends, he’s shaping a new era of artistry, style, and limitless self-confidence.
From the leadership desk
“Darlings, I am so excited for KUN to be Charlotte Tilbury’s GLOBAL MAKEUP BRAND AMBASSADOR. As a multi-talented singer and music producer, his TALENT, FEARLESS ATTITUDE and TRAILBLAZING STYLE have made him a GLOBAL SUPERSTAR! He is someone who pursues his DREAMS and thinks LIMITLESSLY, which perfectly aligns with the PURPOSE of my brand, and makes him the perfect muse to spotlight my beauty icons. I cannot wait to collaborate with KUN and create many more UNFORGETTABLE moments together!” says Tilbury.