Charlotte Tilbury has opened its first flagship Beauty Wonderland store in India at Nexus Select Citywalk, New Delhi, with Nykaa managing operations as the brand deepens its retail, bridal, and omnichannel presence.
Charlotte Tilbury has opened its first flagship Beauty Wonderland store in India at the main concourse of Nexus Select Citywalk, Saket, New Delhi. Nykaa will be operating and managing the store under the ongoing partnership between the two companies.
The launch was on April 9 and Sobhita Dhulipala attended the event. She is also currently the beauty muse for the brand in India.
Nykaa-Led Retail Expansion for Charlotte Tilbury
The opening builds on Charlotte Tilbury’s India strategy that began in 2020 through an exclusive partnership with Nykaa. The brand first entered through Nykaa’s digital platform before expanding into Nykaa Luxe stores. The partnership has evolved across distribution, retail, marketing, as well as brand-building.
Nykaa will continue to handle the brand’s boutique operations in India, including retail management, staffing, merchandising, supply chain, marketing, and omnichannel integration.
This positions the flagship within Nykaa’s larger beauty ecosystem across both physical and online retail.
Inside the Beauty Wonderland
The store brings together Charlotte Tilbury’s makeup, skincare, and fragrance portfolio in one space. It includes personalised makeup services, a bridal-focused section, and interactive retail elements such as the Pillow Talk photowall.
The flagship also marks the introduction of Charlotte Tilbury’s fragrance collection in India.
The design blends Art Deco and old Hollywood references with local elements such as a Royal Indian Arch and a bridal looks section created for Indian consumers.
From the Leadership Desk
Charlotte Tilbury MBE:
“Darlings, I am so excited to open my first-ever flagship beauty wonderland in India, in its vibrant and iconic capital, New Delhi! This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets. India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of our community here – they are true beauty connoisseurs that appreciate next-generation formulas, so the growing demand for my products in the region means so much to me.
She adds, “This store truly is a true beauty wonderland, where everyone can discover my award-winning, best-selling beauty icons across makeup, skincare and now fragrance – all under one roof. since launching in india in 2020, we have built a powerful connection with consumers through our partnership with nykaa, and this flagship allows us to empower this community even further – bringing my full universe of game-changing formulas, expert artistry and first-class services together in one immersive retail experience.”
Anchit Nayar, Executive Director and CEO, Nykaa Beauty:
“Charlotte Tilbury has been one of our most successful and strategic global partnerships, and our journey together is a strong example of how a global beauty brand can be built in India with a long term, omnichannel and consumer first approach. Over the years, this has been a deeply collaborative partnership across digital, retail, marketing and consumer experience, and together, we have built Charlotte Tilbury into one of the most loved prestige beauty brands in the country. The launch of Charlotte Tilbury’s first exclusive boutique, fully operated by Nykaa, is a natural next step in this journey. It reflects the strength of our partnership and our shared long term commitment to building the brand in India for years to come.”