Shoppers Stop and ELCA Cosmetics Pvt. Ltd. are celebrating 20 years of partnership, having built India’s leading luxury beauty network. For the past two decades, they’ve introduced iconic brands, elevating consumer experiences. Hence, they’ve been redefining prestige beauty for millions across the country.
For two decades, Shoppers Stop and ELCA have worked in perfect sync to shape India’s prestige beauty landscape. What began as a retail collaboration has evolved into a category-defining alliance. The alliance has introduced globally iconic brands. It has set new benchmarks for consumer experience, building one of India’s largest luxury beauty networks. This 20-year milestone is more than a celebration of time. It’s a testament to a shared vision that continues to redefine luxury beauty for Indian consumers.
Expansive reach and high-performance network
Today, the partnership anchors one of the most expansive and high-performing prestige beauty networks in the country, with 150+ touchpoints across 30 cities. Together, they reach millions of beauty consumers each year through a trusted retail presence, seamless omnichannel integration, and a portfolio of globally celebrated brands. This scale has positioned the alliance as a key force in influencing how Indian consumers discover and engage with luxury beauty.
Delivering unparalleled consumer experiences
At the core of the collaboration is an unwavering focus on high-touch, immersive experiences. From trained beauty advisors and tailored consultations to smooth online-to-offline transitions, Shoppers Stop and ELCA have set new benchmarks for luxury beauty retail in India.
Building aspiration and affinity
The alliance has played a pivotal role in introducing and popularising brands such as MAC, Bobbi Brown, and Clinique. It has been deepening affinity for luxury icons like Jo Malone London, Estée Lauder, and Tom Ford Beauty. These efforts have not only grown the category but also reshaped how luxury beauty is perceived and embraced in India.
The road ahead
As they step into the next chapter, Shoppers Stop and ELCA remain committed to consumer-centric innovation, brand-building, and retail excellence—bringing global luxury beauty standards ever closer to the modern Indian consumer.
From the leadership desk
Mr. Biju Kassim, CEO of Beauty at Shoppers Stop
“Our partnership with ELCA has been instrumental in creating a world-class beauty experience for Indian consumers. Over the past two decades, our shared focus on premiumization, customer-centric innovation, and expanding access to iconic global brands has driven strong, sustained growth. As we look ahead, we remain committed to accelerating digital, strengthening omni-channel experiences, and scaling our brand portfolio to continue shaping the future of prestige beauty in India.”
Rohan Vaziralli, General Manager – ELCA Cosmetics Pvt. Ltd.
“Shoppers Stop has been a trusted partner who truly understands luxury retail in India. Their instinct for the consumer, combined with our portfolio of prestige beauty brands, has helped shape a distinct, high-touch experience. Together, we’ve grown the category – and as the market evolves, so will our partnership.”