Mumbai-based Éurope Girl, a professional makeup brand, has expanded its footprint with the opening of a new store in Delhi on September 15, 2023. Based in Rajouri Gaden, this is the brand’s second store in India that succeeds the legacy of the brand in Mumbai.
On the evening of September 15, Éurope Girl opened the doors of its second store in India. This significant milestone comes two years after the brand made its debut in Mumbai. With this, Éurope Girl continues to mark its commitment to serving modern makeup enthusiasts with natural and premium-quality cosmetics.
The inauguration event of the Delhi store at Rajouri Garden was attended by the brand’s team and prominent influencers. The chief guest of the occasion was makeup artist Manveen Kaur, the owner of MBM Makeup Studio.
Founder of Éurope Girl, Waqas Lasania and Makeup artist Manveen Kaur
From the Founder’s Desk
The brand’s decision to expand its footprint to Delhi is a testament to the brand’s growing popularity and trust among its customer base. In a conversation with Vidhi Arya from Professional Beauty India, Waqas Lasania, founder of the brand, said, “Being a brand based in Mumbai, opening a store in Delhi will open multitudes of opportunities for Éurope Girl. People in Delhi are makeup enthusiasts and that makes this city an exceptional market for any brand. From our launch in 2018 to date, we have received a heartwarming response from our customer base. We truly owe it all to our unwavering quality standards and competitive pricing. We are certain that people in Delhi will love Éurope Girl.”
Éurope Girl, established in 2018, has established a reputation for offering professional quality cosmetics. Its product range includes foundations, lipsticks, creams, serums, concealers, eyeshadows, and more. As per the brand, its extensive product range is characterised by its commitment to purity, natural ingredients, and also health-conscious formulations catering to the needs of modern urban lifestyles.
The Road Ahead for Éurope Girl
After the brand’s launch in 2018, its first store in Mumbai opened two years ago. Being a professional makeup brand, the store set the stage for its foray into the retail landscape. Since then, Éurope Girl has been steadily making a mark in the beauty industry.
Furthermore, Éurope Girl’s foray into Delhi is sure to further strengthen its position in the cosmetics market. It will also offer a compelling alternative to consumers who value high-quality, natural ingredients, and a holistic approach to beauty. The brand’s commitment to providing premium products makes it a noteworthy addition to Delhi’s thriving beauty scene.