The first-ever Huda Beauty pop-up has been set up in India at the Select CITYWALK, New Delhi. The pop-up celebrates the launch of the Easy Bake Setting Spray and is open for all till May 4. Here’s what you need to know.
Huda Beauty has officially unveiled its first-ever pop-up experience in India at Select CITYWALK, New Delhi, in collaboration with Tira. The installation celebrates the launch of the Easy Bake Setting Spray, a new addition to the brand’s Easy Bake franchise. The spray promises up to 18 hours of makeup hold with a flawless, just-baked finish, It’s a multitasking spray that’s already making waves among beauty insiders.
Everything that the Huda Beauty pop-up has to offer
True to Huda Beauty’s bold and glamorous spirit, the pop-up is a makeup lover’s playground. It’s visually immersive, content-friendly, and built to engage. From exclusive product trials to Instagram-worthy installations, the space brings the brand’s signature glam to life. Beauty enthusiasts, Gen-Z creators, and influencers are flocking to the venue. It offers a first-hand look and snap of the global brand’s newest innovation.
The experience officially opened with a star-studded event attended by 75 top creators from across the capital. The pop-up is now open to the public until 4th May. It’s drawing in crowds eager to test and discover Huda Beauty’s offerings in a new, interactive format.
Visitors can explore the brand universe through curated trial zones, engaging installations, and content-ready corners that blur the line between shopping and storytelling. The highlight, of course, is the new Easy Bake Setting Spray, which builds on the cult-favorite Easy Bake line with a formula that prioritises performance, comfort, and longevity.
This immersive pop-up marks a fresh chapter for Huda Beauty in India, focused on product, experience, and community. It brings the international beauty brand closer to its Indian fanbase, offering them a dynamic space to engage, express, and experiment with makeup like never before.