Apparel Group has teamed up with the ayurvedic brand Forest Essentials to bring authentic ayurvedic products to the region.
Forest Essentials, an Indian luxury ayurvedic brand, has joined a strategic partnership with the leading lifestyle retail conglomerate, Apparel Group. This collaboration certainly marks the brand’s first appearance in the GCC (Gulf Cooperation Council) region. And, it will certainly be a game changer in the region’s skincare market.
Apparel Group will accordingly distribute and market the brand’s truly authentic and traditional skincare products through their extensive retail network. As a result of this collaboration, the brand will establish itself as a leader in the luxury Ayurvedic skincare segment. It will also benefit immensely from the Group’s unrivalled retail presence in the GCC region.
Furthermore, the brand’s first standalone store in Dubai Hills will be a watershed moment for skincare fans in the region. This 1000 sqft store will feature the brand’s entire line of skincare, haircare, and body care products. It will also feature an exquisite selection of gift boxes, giving customers a one-of-a-kind shopping experience. In addition, over the next year, both Forest Essentials and Apparel Group plan to further open six more stores. This will take place in the regions including UAE, Saudi Arabia, and Kuwait, each featuring the brand’s Luxurious Ayurvedic products.
Above all, the launch of its first-ever standalone store in the UAE truly marks a significant milestone for the brand. Over the next five years, Apparel Group plans to open 25 Forest Essentials stores in the GCC. Making the brand’s luxurious Ayurvedic products more accessible to customers throughout the region.
With this collaboration, the GCC skincare industry is surely to revolutionize as a result. While also providing the opportunity to experience the purest, authentic, traditional Ayurvedic skincare products at the same time.
Courtesy Link: Apparel Group