Heebs Healthcare has acquired the men’s grooming brand Manive. Founded by wellpreneur Rajan Kalra in 2019 in Mumbai, the brand sells luxury grooming and bathing products. The brand focuses on delivering eco-friendly and cruelty-free products in the men’s personal care space. The deal size for this transaction has not been disclosed by either party.
Start-ups such as Manive have paved a path in the niche of eco-friendly, vegan and cruelty-free male grooming market in India. While these brands remain predominantly online first, they either sell through their owned portals or are available across e-tailers such as Brown Living, Loopify, Tressmart and others.