Huda Beauty sells Kayali at a pivotal moment. Moving forward, Mona Kattan will run Kayali as an independent company in partnership with General Atlantic, a leading global growth equity firm.
Huda Beauty has officially sold its ownership in Kayali, the fragrance brand co-founded by Huda and Mona Kattan in 2018.
This marks a major milestone for Kayali, which has grown into a globally recognised Middle Eastern fragrance brand, known for its gourmand scents, innovative marketing, and social media-driven success. With General Atlantic’s investment, Kayali is set to accelerate its growth while staying true to its authenticity, creativity, and strong community connections.
Mona Kattan will retain her role as CEO, leading the brand into its next chapter of expansion and transformation. Meanwhile, Huda Beauty will fully redeem the TSG Consumer ownership stake it held since 2017, making Huda Beauty 100% founder-owned once again—a rare achievement in the beauty industry.
This strategic move reflects Huda Beauty’s commitment to growth on its own terms, ensuring both brands continue evolving and thriving in their respective spaces. While Mona drives Kayali’s future, Huda Kattan will remain at the helm of Huda Beauty, solidifying its status as a global beauty powerhouse.
From The Leadership Desk
As Huda Beauty sells Kayali, Mona Kattan says, “This is an incredibly exciting moment for Kayali. From day one, my mission has been to create a fragrance brand that inspires confidence, creativity, and self-expression. As we transition into an independent company, our partnership with General Atlantic will unlock new opportunities, expand our global presence, and continue disrupting the fragrance industry with bold innovation.”
Huda Kattan, founder and CEO of Huda Beauty, commented, “This is such a pivotal moment for Kayali, and we are very excited for the next chapter of Mona and Kayali’s journey. It’s been such an amazing experience working so closely with Mona over the years – I have loved every minute of it, and I’m also so excited to see what the future holds as Kayali continues to grow. I’m so unbelievably proud of Mona’s success and I’ll always be cheering her on!”