India has been a central market for wellness regimes and products for ages. With ease of access and increased affordability in the country, it has also emerged as a promising market for beauty products from across the globe. But, lo and behold India, the age of Indian beauty and skincare is here. Vidhi Arya from Professional Beauty India explores what drives this growth.
India has had a long-standing relationship with skincare and beauty. The secrets to the same have been found in every Indian kitchen and the grandmoms have always known what helps what. However, what has been lacking over the years is product variations and attractive packaging. The narrative is slowly changing now. Today, building upon established beneficial ingredients, a shift towards blending those with modern formulations and global packaging is bringing new hopes for beauty brands in India.
Over the past few years, the Indian skincare industry has grown at a lightning-fast speed. Catering to a large variety of needs and consumer experiences, the beauty and personal care market in India is one of the largest-growing segments. Changing landscapes of lifestyle and market triggers are also factors leading to this growth. As per a report by Research & Markets (2023-2028), India’s Beauty and Personal Care Market is estimated at USD 25.96 billion in 2023 and is expected to grow to USD 35.21 billion by the year 2028.
The Growth of Indian Brands
The Indian beauty industry has seen a large number of homegrown beauty brands that are gaining national and transborder recognition. Such brands are at the forefront of the Indian beauty and skincare movement. Combining traditional ingredients and wisdom with modern formulations, these brands take Indian practices to a global market. Some of the biggest players in the global beauty market are brands such as Forest Essentials and Kama Ayurveda. Kama Ayurveda has recently opened its first salon in London. These brands, amongst others, have taken Indian beauty globally to the United States, the United Kingdom, Singapore, Malaysia, and Australia.
Traditional Ayurveda
Apart from Indian traditional products and practices, the rising knowledge about the benefits of Ayurveda is positioning India on a global map. With its established benefits and increasing wants, the Global Ayurvedic Market will likely reach US$ 14.9 billion by 2026. The market was valued at US$ 4.5 billion in 2017 as per the Global Ayurvedic Market Research Report 2020-2026.
The Future of the Indian Beauty and Skincare Industry
For long, trends from parts of the world have influenced this industry. Be it the Chinese traditional medicines or the Gen Z-approved K-beauty. The next in line seems to be I-beauty, we mean Indian Beauty. The Indian skincare and beauty industry is growing and is likely to impact the global market very soon. By blending traditional practices with modern formulae, the industry’s appeal is reaching far lands. Moreover, the gender-neutral packaging is also making Indian brands more receptive to all. Also, the consumer sentiments around natural, clean, and sustainable beauty are well-heard and well-implemented by the country. In the wake of it all, it is justified to say that the era of I-beauty is here and it’s here to stay.