South Asia’s largest beauty and hair show, Professional Beauty India recorded a whopping 2011 visitors on its first ever edition in Kochi, Kerala. Priyanka Parshurami, gets you the glimpses of this mega beauty and hair show.
Professional Beauty India, a global show with an Indian heart, recently concluded its first-ever show in Kochi on 12th-13th December 2023 at Rajiv Gandhi Indoor Stadium. This two day expo recorded 2011 visitors delivering a best beauty and hair industry event in the Kerala markets. The visitors hailed from regions like Trivandrum, Thrissur, Calicut, Pallakad, Combinator, Kanoor, Kollam, Therambhaur and many more.
The show is seen as the gateway into the Kerala beauty and hair markets. And it not only presented a great networking opportunity for beauty professionals but also showcased the fast-changing beauty trends.
Spreading across an area of more than 2000 sq mtr in Rajiv Gandhi Indoor Stadium the event witnessed over 100+ exhibiting brands. Across hair, skin, make-up, spa and nails verticals along with salon tools and accessories. This further cemented Professional Beauty India’s position as the key meeting place for the northeast beauty industry.
The key highlights of this mega beauty and hair expo are as follows:
New product launches at the Professional Beauty India Kochi Show:
Professional Beauty India provided brands a platform to launch their new product ranges. It introduced everything from beauty to hair into the Kerala markets. The event witnessed new product launches like Blow-Dry Mist By OLAPLEX, Blow Dry Wash and Blow Dry Rinse By Kevin.Murphy, Mix and Match Concealer Corrector Palette by Shills Exclusive, Rêvive Makeup Mixing Elixir by Europe Girl and many more.
The live demo stage:
The showstopper live demo stage of Professional Beauty India, which is a hub of learning imparted a plethora of knowledge on industry know-how and also the trends that are reigning in the beauty world at the moment.
Some of the key sessions included a perfect bride with stylist Sandeep Shrestha, Moria Beauty, Bridal trends for 2024 by Zorain Khaleeli, Cuts and styling by celebrity stylist Savio John Periera, Looks from Dimension Ombreyage Collection of Godrej Professionals by Sylvia Chen and Shailesh Moolay and many more.
Partner’s Felicitation:
Professional Beauty India strongly believes that teamwork makes dream work. On the occasion of delivering the most successful shows, the team took pride in felicitating influencers and partners. Which include Abdul Reham, Midas, Anil Job, City collection, Abdullah V.K, Living-in Pro, Sangeeta Chauhan, AIHBA, Silvy Thomas, Remya and others. They really helped deliver a beautiful experience in the Kerala market.
Moreover, the buyers certainly made the most of the sourcing and networking opportunities at Professional Beauty India Kochi. They were seen across the exhibitor counters for queries and bookings. They also made the most out of exclusive offers and learning from and interacting with beauty and hair experts.
In truth, be it brands, manufacturers, beauty experts, business owners, or students, the Professional Beauty India Kochi attendees took back something meaningful with them.
The team Professional Beauty India, through their exhibitions, magazine, and social media tried to keep the industry connected and motivated. And, is proud that the exhibitors and visitors wholeheartedly applauded its efforts.