The beauty industry is a vast pool of products, ingredients, and all things functional. And somehow in today’s age, the consumer, who is the king, is not too oblivious of their needs. As the consumer becomes more aware, thanks to the readily available information, they are no longer shying away from being clear about their needs. Consequently, certain products and practices are taking the lead and some are being left behind. Vidhi Arya from Professional Beauty India discusses the top five beauty trends of 2024 that might take the year by storm.
Across the globe, the beauty industry is seeing steady, sturdy growth. The bend of people towards self-care and pampering is at an unprecedented height. With factors like rising awareness, high disposable incomes, and rising use of e-commerce, people are now splurging on their beauty regimes more than ever, and more mindfully than ever before. However, this splurging is not haywire at all. If we study the patterns, some trends have emerged with flying colours. Let’s delve into the ones that are likely to be the next rulers of the industry in the coming year and brands should take note of.
- Skin Longevity
Skin longevity is now just not related to anti-ageing, but 2023 saw brands like Dior foray into reverse ageing. Skin longevity is a huge concern amongst consumers and to their benefit, it’s a skincare that’s backed by science. Brands need to constantly up their game to produce science-backed and ingredient-rich formulae that benefit the skin and make it look younger. The demand for it is all the rage after all.
- Luxury
As I mentioned, disposable incomes and increasingly lavish lifestyles are at the hilt. Consumers are here to treat themselves and nothing better than a luxurious experience for that. Now that more consumers are able to afford luxury, they are on the lookout for unique, exclusive products and therapies that are both beneficial and experiential.
- AI
2023 was the year for AI. As for all the fields across disciplines, beauty was also gravely touched by AI. 2023 already saw several brands experimenting with AI to provide the best to consumers. Be it creating virtual try-ons, personalised skincare or haircare, makeup looks, or even skin analysis, AI is slowly coming to the fore. 2024 will only take this forward and brands will surely use AI at the forefront of technology.
- Wellness
As 2023 saw the end of COVID, it saw the beginning of the holistic wellness era. A lot of As 2023 saw the end of COVID, it saw the beginning of the holistic wellness era. A lot of this rise is attributable to the new-born value towards wellness during COVID. As people are now more concerned with their well-being, brands have emerged out of the skincare and makeup mindset and are now dedicating shelf space to wellness lines. Since the sentiment for wellness remains new but strong, the future seems promising for wellness as one of the beauty trends of 2024.
- Social Media-Inspired Makeover
Nothing has inspired makeup and fashion more than social media in the last few years. Trends go viral at warp speed and people readily pick up the cues. Be it the latte look, skinimalism, Barbie Core, or any other, social media changes the trend sooner than one realises. This is likely to largely shape the marketing tones and messaging of the brands in the coming year.