KT Kids launches a heart-warming national TVC featuring Kareena Kapoor Khan. The TVC celebrates the tender bond between mother and child while reinforcing its promise of safe, gentle, and science-backed hair care.
India’s trusted children’s hair care brand, KT Kids, has launched its new national TVC. Starring brand ambassador Kareena Kapoor Khan, the commercial captures the beauty of modern motherhood. It is conceptualised and directed by Lumos Studios. The campaign positions the brand as “A Mother’s Trusted Choice”, a brand that blends emotional storytelling with gentle, science-backed care. Kareena’s natural warmth and authenticity perfectly mirror her real-life approach to motherhood, making every frame resonate with honesty and affection.
Celebrating everyday moments with safe, gentle care
Set against a soft, cinematic backdrop, the film beautifully captures shared giggles, playful bath times, and tender hugs; moments that define parenting. It subtly highlights KT Kids’ range of shampoos and conditioners, formulated to be clinically tested, paediatrician-approved, and free from sulphates, parabens, silicones, and sodium chloride.
Adding a fun twist, the brand also unveiled its new SpongeBob SquarePants franchise packaging, making bath time a joyful adventure. With this campaign, KT Kids reaffirms its leadership in safe, gentle, and trusted hair care for children across India.
From the leadership desk
Kareena Kapoor Khan shared, “This campaign truly resonated with me as a mother. It beautifully captures the real, everyday moments that every parent experiences the messy, the fun, and the magical. KT Kids makes those moments easier, giving parents the confidence to care for their children with love and without compromise.”
Dhruv Sayani, Founder of KT Kids also added. “With this TVC, we wanted to celebrate the raw, real side of motherhood: the laughter, the mess, and the magic. Kareena’s warmth and authenticity made the story come alive in a way that every parent can relate to. At KT Kids, our mission has always been to create products that parents can trust, knowing they’re giving their children the safest and gentlest care possible.”